Anil Abraham

Private v/s Public: Are we ready for mission critical apps on the cloud? (Part 2 of 2)

What are the advantages of a public cloud? Why are prudent tech providers moving to a cloud native architecture? How important is a cloud-agnostic architecture? by Author In the previous blog post  Private v/s Public: Are we ready for mission critical apps on the cloud? (Part 1 of 2) I had explained the rational behind cloud computing as a go-to strategy, as well as certain limitations of a private cloud for certain kinds of applications. Here we consider the key solution for this problem. As always, the strategy advocates for every company to focus on its own core str...
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Anil Abraham

Private v/s Public: Are we ready for mission critical apps on the cloud? (Part 1 of 2)

A lot of technology leaders seem to think that a public cloud is unsafe for sensitive operations like banking and finance, which by extension would mean any industry involving commerce on the web, such as retail. You can engineer the Cloud Network the way you need with maximum compliance based on your regulatory needs. by Author Recently, the cloud based delivery strategy of IBS received a tremendous boost at the Amazon Web Services (AWS) Warriors event. As a pioneer in deploying mission critical applications on the AWS cloud, our digital travel solution stood out for the innovative archi...
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Aravind Ramachandran

Social networks and the gift of relevance in travel products

World-weary person thinks : I want to take a break from it all and travel! The bank account says : Where, to the park across the street? (that's literally all you can afford)   This is a popular joke doing the rounds on the internet, but it accurately describes a significant demographic. It surely hurts when you really want to travel, know where you want to go, but then realize that circumstances are not favorable either financially, or logistically. But to a sharp travel marketer, this isn't a lost customer, but rather a temporarily dormant lead that may be re-activated under the ri...
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Aravind Ramachandran

Travel-hospitality synergy to grow economies - Part 2

In the first part  Gamification: Travel Hospitality Synergies to Grow Economies  of this two part series, I had written about how hotels can take control of gamification in travel, using an effective partnership network. In this blog post, let's explore how the other parts of the ecosystem will function, and how technology can be used to enable the synergies.   Gamification for hotel guests: A summary ​ The hotel initiates a "game" for their guest to "play", the objective of which is to ensure that the guest has a comprehensive thematic experience, as well as ensuring better sha...
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Aravind Ramachandran

Gamification: Travel-hospitality synergy to grow economies – Part 1

It is the classic example of a symbiotic relationship. A tourist attraction can welcome people from far and wide only if adequate accommodation facilities are available in the vicinity, while guests will check into a hotel only if they have a compelling reason to be in the locality. In other words, hotels enable tourism while tourism provides a basis for hotels to do business. The World Travel & Tourism Council estimates that the two sectors account for 10% of all jobs globally. The industry has outpaced the world economy in terms of percentage growth for the past six years consecutively. ...
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