Travel hospitality synergies to grow economies Part 2
Aravind Ramachandran

Travel-hospitality synergy to grow economies - Part 2

In the first part  Gamification: Travel Hospitality Synergies to Grow Economies  of this two part series, I had written about how hotels can take control of gamification in travel, using an effective partnership network. In this blog post, let's explore how the other parts of the ecosystem will function, and how technology can be used to enable the synergies.   Gamification for hotel guests: A summary ​ The hotel initiates a "game" for their guest to "play", the objective of which is to ensure that the guest has a comprehensive thematic experience, as well as ensuring better sha...
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Gamification: Travel-hospitality synergy to grow economies – Part 1
Aravind Ramachandran

Gamification: Travel-hospitality synergy to grow economies – Part 1

It is the classic example of a symbiotic relationship. A tourist attraction can welcome people from far and wide only if adequate accommodation facilities are available in the vicinity, while guests will check into a hotel only if they have a compelling reason to be in the locality. In other words, hotels enable tourism while tourism provides a basis for hotels to do business. The World Travel & Tourism Council estimates that the two sectors account for 10% of all jobs globally. The industry has outpaced the world economy in terms of percentage growth for the past six years consecutively. ...
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Treasure Hunter: Gamification of travel strikes gold at IATA NDC Hackathon
Aravind Ramachandran

Treasure Hunter: Gamification of travel strikes gold at IATA NDC Hackathon

​ Who visits Paris, France and fails to see the Eiffel Tower? Who visits Giza, Egypt without seeing the Pyramids? Who visits Agra, India and skips a trip to the Taj Mahal? Travelers who play the Treasure Hunter game will not only get the chance to visit the best places each destination has to offer, but they also gain fantastic rewards to be redeemed in flight! Two kinds of USPs for travel destinations The leisure travel industry often works on the basis of Unique Selling Points (USPs) to sell their inventory. Often, the USP of a popular tourist destination is a single point that far overshado...
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Hackathons: 4 thoughts before launching your own
Aravind Ramachandran

Hackathons: 4 thoughts before launching your own

Technologists – at least most of the truly talented ones – love to be challenged. Your best people will know very well the differences between a full scale commercial technology development life cycle and a quick fire competitive race towards a specific goal of creativity and innovation. While the former offers a blanket of utmost discipline, multiple forms of security and ample resources, the latter involves plunging into the action and getting hands dirty. Technology companies are seeking unprecedented levels of proactivity in their engagement with customers. Hackathons serve a dual purpose ...
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AR, UX and blockchain: Seeking synergy at IBS Hackathon
Aravind Ramachandran

AR, UX and blockchain: Seeking synergy at IBS Hackathon

At the recently concluded IBS Travel Hackathon 2018 – Student Edition, some of us got the chance to interact with young engineers who were keen to showcase their innovation and technical acumen in a continuous 26 hour coding challenge. How wrong we would be to assume that innovation comes from in-depth knowledge and a firm grip on the nitty gritties of whatever problem one is grappling with. Sometimes, the best ideas arise from gaps in understanding and an earnest effort to fill in the blanks proactively!  Click here to visit the official website of the IATA NDC Hackathon 2018 Spendi...
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