How payment orchestration platforms boost airline.com conversion through seamless, customer-centric, and scalable online shopping experiences

How payment orchestration platforms boost airline.com conversion through seamless, customer-centric, and scalable online shopping experiences
Digital payments are a critical component of the online booking experience. As we recover from the COVID-19 pandemic and expect travel to pick up again, airlines need much more than innovative payment instruments to enhance that experience. The key to improving check-out conversion is the seamless transition from global to local payment methods, and vice versa, depending on consumer preferences. An airline's geographically diverse customer base requires integrating a range of international payment options, including digital wallets, loyalty points redemption, and regional payment instruments. ...
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Venturing beyond dynamic pricing to personalized pricing

Venturing beyond dynamic pricing to personalized pricing
While the airline industry was the first to introduce advanced revenue management techniques to the world, including the dynamic pricing concept, other industries are leading in this area. Part of the reason for this, in addition to others we will look at, is the sheer complexity of the airline industry. Even as airlines use advanced pricing techniques based on real-time demand and more granular segmentation, dynamic pricing is still being refined with advances in continuous pricing that offer more flexible price points. But the real game-changer for revenue growth is when you look beyond dyna...
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Innovative applications of artificial intelligence in software testing

Innovative applications of artificial intelligence in software testing
As artificial intelligence (AI) evolves, the scope of its applications continuously increases. Many state-of-the-art features like intelligent voice assistants, chatbots, and optical recognition are already part of our daily life. So much so, that many take these for granted. Similar developments are happening in the software development life cycle (SDLC). Innovation in this area is spreading fast and as new AI capabilities mature, these features will become normalized working practices moving forward. Breaking the SDLC down, the testing phase emerges as an immediate candidate where AI can hav...
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Using deep learning models to reduce crew standby costs in airline operations

Using deep learning models to reduce crew standby costs in airline operations
Airlines factor standby crew in their planning as a buffer in case unexpected events cause deviations to operational plans, such as disruptions or last-minute crew roster changes. In these situations, standby buffering is a critical part of crew planning to safeguard the passenger experience and brand reputation. Additionally, the cost of reassigning crews to flights is significantly higher without standby buffers. Balancing crew standbys with actual utilization on the day of operations is challenging. Our analysis indicates that, on average, only 30%-40% of crew standbys are used, representin...
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Singapore Airlines AppChallenge: Tapping into new opportunities as travel regains momentum

Singapore Airlines AppChallenge: Tapping into new opportunities as travel regains momentum
Digital is an important enabler for the delivery of SIA's brand promise to its customers. We embrace open innovation to invite both the external community together with our staff members to collaborate and develop new solutions. The Singapore Airlines AppChallenge is one of the key programmes that drives our efforts in open innovation, providing a platform for promising start-ups and tertiary students to showcase their talents in creating innovative solutions for real-world business challenges in the aviation and travel industry. Now in its seventh year and taking place at a critical time when...
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