Social networks and the gift of relevance in travel products
Aravind Ramachandran

Social networks and the gift of relevance in travel products

World-weary person thinks : I want to take a break from it all and travel! The bank account says : Where, to the park across the street? (that's literally all you can afford)   This is a popular joke doing the rounds on the internet, but it accurately describes a significant demographic. It surely hurts when you really want to travel, know where you want to go, but then realize that circumstances are not favorable either financially, or logistically. But to a sharp travel marketer, this isn't a lost customer, but rather a temporarily dormant lead that may be re-activated under the ri...
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Disruption 2.0: What lies in store for future airline CEOs?
Daniel Stecher

Disruption 2.0: What lies in store for future airline CEOs?

Nothing moves fast in the airline industry…well, except the aircraft! It is no longer a game of big fish and small fish, especially since we see startup companies bringing down established Goliaths almost every single day and in every single industry. Today, it is the fast fish that defeats the slow fish. The key is innovation, and the stakes are at an all-time high!  A striking symptom of lethargy  Airline job ads of today are quite humorous if you pay enough attention to them. On one side, they promise you the chance to play with the latest toys, new generation technology products ...
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Dynamic Pricing: What’s preventing wider adoption by airlines?
Marco Contento

Dynamic Pricing: What’s preventing wider adoption by airlines?

The simplest answer to this question is that few airlines currently have the technology capability to do so. By nature, the airline industry demands very complex functions and extremely high reliability from Passenger Service System (PSS) platforms. Managing various price points across a fare ladder and forecasting demand for these price points makes the system even more complicated. Dynamic pricing systems must provide for an infinite set of conditions and contexts – whether these may apply in practice or not. The price may end up being any value at all, but these are calculated in real time ...
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IBS Cargo Forum: A digital future and the anatomy of innovation
Ashok Rajan

IBS Cargo Forum: A digital future and the anatomy of innovation

Despite registering a growth of over 90% over the past decade as per World Bank statistics, certain structural deficiencies - slim margins, low yields and low predictability - have held back the air cargo industry from fully capitalizing on the heavy demand for freight movement. High impact, sustainable solutions are essential and the signals are strong for a digital future. The IBS Cargo Forum, which recently concluded in Abu Dhabi, focused on the digital evolution of the air cargo industry landscape, and how the iCargo platform stands to generate tremendous value for the astute customer. &nb...
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Dynamic Pricing: Oxymoron for the airline industry - Part 1
Marco Contento

Dynamic Pricing: Oxymoron for the airline industry - Part 1

Airline companies have traditionally employed flexible pricing concepts in very creative ways to offset the risks associated with unsold inventory and overbooking. But it would be plain wrong to call it "dynamic pricing" in the truest sense. A big part of the problem is that airline companies just don't have sufficient control over the pricing process. How are airfares typically calculated? In the traditional model, airline companies publish their schedules (via intermediaries) to the GDS and file their fares with the Airline Tariff Publishing Company (ATPCo). When a passenger or a travel agen...
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