The new reality of digitalization in the travel industry

I was fortunate to participate in one of the first in-person travel industry gatherings in Europe since the start of the pandemic in early 2020 at the Aviation Event 2021 in Tenerife. As aviation experts and stakeholders came together on 11 June, there was a sense of both excitement and trepidation. Hidden behind obligatory sanitary masks, face-to-face conversations were taking place again like the good old days - live, in 3D, and in color! Nonetheless, the journey to Tenerife had certainly revealed new encouraging, yet alerting, realities: Flights are operating and airports are filling up, bu...
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How a new approach to airline crew tracking helps optimize costs

With the advent of Low-Cost Carriers, new business models emerged that fundamentally changed the way airlines operate. Increased pressure on cost reduction and optimized spending is now firmly on the agenda. Yet, a fine line exists between controlling costs and delivering quality service that drives customer satisfaction. Crew management sits between both. In our recent "Applying scenario-based planning in airline operations for crew pairing optimization"white paper, we looked at how "what-if" models help build cost-effective pairing. So let´s dig a little deeper into optimized spending during...
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Why technology is the hospitality industry’s best ally

Covid 19 has undoubtedly created far-reaching consequences for the global economy; as we adapt and learn to navigate the 'new normal', the hospitality industry needs to look upon technology as a partner. It's a powerful ally in assessing what is working and helping the sector to become more agile, progressing towards recovery and importantly, business continuity. We've highlighted four areas in this video where technology can play a vital role in driving the hospitality industry back to recovery: managing the safety and health of customers and staff; optimising current costs; finding additiona...
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Singapore Airlines AppChallenge: Tapping into new opportunities as travel regains momentum

Digital is an important enabler for the delivery of SIA's brand promise to its customers. We embrace open innovation to invite both the external community together with our staff members to collaborate and develop new solutions. The Singapore Airlines AppChallenge is one of the key programmes that drives our efforts in open innovation, providing a platform for promising start-ups and tertiary students to showcase their talents in creating innovative solutions for real-world business challenges in the aviation and travel industry. Now in its seventh year and taking place at a critical time when...
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Dynamic pricing – air cargo's next frontier

Online retailers live by dynamic pricing, the ability to continuously adjust pricing along a variety of criteria. These can include real-time changes in supply and demand, competition, seasonality, basket composition, and customer profile. Many other factors can play in, but ultimately it's about flexibly optimizing a price point between supply and demand with contextual data. While dynamic pricing permeates our daily digital lives, many industries still need to catch up. Air cargo is one of them, although the concept is increasingly taking hold. So let´s have a look at why dynamic pricing is ...
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