Taking Inventory of your Analytics

We at IBS Software spend a great deal of time speaking with our hotel partners about their needs. We help them with distribution, marketing, operations - all critical areas of their business. A common thread that runs through many of these conversations is that the various departments often feel they don't have the visibility they need, to do their jobs as effectively as they would like. Hotel operations are awash in data and daily reports. They are inundated with new tools for collecting data and new platforms to present the data. Most of them present data after the fact, when it's too l...
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5 Major Differentiators for Resort Booking Engines

There is a very natural tendency for technologists (people who work in the development of technology solutions, software development, product management, etc.) to think their solutions apply to most or even all use cases. Those who have been in the game long enough understand that there are subtle and not-so-subtle ways in which an IT solution that is perfect for one business may not meet the needs of a similar business. This is certainly the case for hospitality solutions for hotels that run the gamut from chain hotels in small towns to country inns to mega gaming properties, to beach resorts...
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The Hotel Groups Technology Deficit

It's not hyperbole to say that hotel groups technology has not gotten the love it deserves. Obviously, the percentage of group business varies widely, depending on the type of hotel property. But overall, the groups business represents anywhere from 10-50% of a hotel's bookings, and the level of automation and enhanced sales capability in the groups space does not reflect that reality. Both technology providers and IT budgets fall short in their recognition of the importance of group sales as a differentiator for a hotel's business. That's why we refer to it here as a "technology deficit"...
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8 things hotel customers will use smartphones for in 2018

"We need to have a good mobility strategy" ​ If you haven't heard this from your marketing or technology departments (or a consultant) already in the past few years, you will certainly hear it in 2018. Anything afterwards may be way too late, based on what we can see in the hospitality industry today. But then again, what does a "good" mobility strategy really mean? Think With Google – the research wing of the search giant – reports that 40% of all travel website visits in the United States happen through mobile. The smartphone in the hands of your customer is therefore your best friend a...
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Recent comment in this post
Guest — Binu Surendran
Very informative...
Friday, 12 January 2018 09:54

What’s politics got to do with your hotel’s revenues?

No, I don't want a room in this hotel. The owner and I disagree politically. by Author Traditionally, hoteliers have always considered location, quality of guest experience and price points to be the key factors for driving demand. But now, it appears that guests are making a political statement through their choice of hotels. Sadly, not everything contributing to this choice would fall under the control of the hotel, which means prevention of such adversity is often impossible. Click here for an overview of hospitality business solutions from IBS A recent, extreme example comes from New York,...
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