Why technology is the hospitality industry’s best ally

Why technology is the hospitality industry’s best ally
Covid 19 has undoubtedly created far-reaching consequences for the global economy; as we adapt and learn to navigate the 'new normal', the hospitality industry needs to look upon technology as a partner. It's a powerful ally in assessing what is working and helping the sector to become more agile, progressing towards recovery and importantly, business continuity. We've highlighted four areas in this video where technology can play a vital role in driving the hospitality industry back to recovery: managing the safety and health of customers and staff; optimising current costs; finding additiona...
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Taking Inventory of your Analytics

Taking Inventory of your Analytics
We at IBS Software spend a great deal of time speaking with our hotel partners about their needs. We help them with distribution, marketing, operations - all critical areas of their business. A common thread that runs through many of these conversations is that the various departments often feel they don't have the visibility they need, to do their jobs as effectively as they would like. Hotel operations are awash in data and daily reports. They are inundated with new tools for collecting data and new platforms to present the data. Most of them present data after the fact, when it's too l...
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5 Major Differentiators for Resort Booking Engines

5 Major Differentiators for Resort Booking Engines
There is a very natural tendency for technologists (people who work in the development of technology solutions, software development, product management, etc.) to think their solutions apply to most or even all use cases. Those who have been in the game long enough understand that there are subtle and not-so-subtle ways in which an IT solution that is perfect for one business may not meet the needs of a similar business. This is certainly the case for hospitality solutions for hotels that run the gamut from chain hotels in small towns to country inns to mega gaming properties, to beach resorts...
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The Hotel Groups Technology Deficit

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It's not hyperbole to say that hotel groups technology has not gotten the love it deserves. Obviously, the percentage of group business varies widely, depending on the type of hotel property. But overall, the groups business represents anywhere from 10-50% of a hotel's bookings, and the level of automation and enhanced sales capability in the groups space does not reflect that reality. Both technology providers and IT budgets fall short in their recognition of the importance of group sales as a differentiator for a hotel's business. That's why we refer to it here as a "technology deficit"...
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8 things hotel customers will use smartphones for in 2018

8 things hotel customers will use smartphones for in 2018
"We need to have a good mobility strategy" ​ If you haven't heard this from your marketing or technology departments (or a consultant) already in the past few years, you will certainly hear it in 2018. Anything afterwards may be way too late, based on what we can see in the hospitality industry today. But then again, what does a "good" mobility strategy really mean? Think With Google – the research wing of the search giant – reports that 40% of all travel website visits in the United States happen through mobile. The smartphone in the hands of your customer is therefore your best friend a...
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