Cascading rewards: Reinforce customer loyalty, boost revenue
Aravind Ramachandran

Cascading rewards: Reinforce customer loyalty, boost revenue

Forget the mistake, but remember the lesson.  Sometimes, a brilliant idea goes to waste, or becomes pure evil, when used for the wrong purposes. However, the magic of human resilience lies in the fact that we are able to pick up positive lessons from even the worst of situations and apply them for effecting a positive change. Blue whale – a shady mobile app game which gives you 50 adverse tasks to complete, eventually driving you to depression and possibly suicide – has been grabbing headlines recently and it is all predictably for the wrong reasons. Let's be clear: the game is illegal in...
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Targeted loyalty, partnership portals: iFly Loyalty’s big boost to loyalty management
Aravind Ramachandran

Targeted loyalty, partnership portals: iFly Loyalty’s big boost to loyalty management

​ iFly Loyalty made a grand entry into the Latin American market recently, signing a multimillion dollar contract with one of the most prominent loyalty providers in the region. Latin America is an impressively mature market when it comes to loyalty. Customers (end users) in this region are well aware of the value provided by membership in a loyalty program, especially those tailored to suit their specific needs. On the business end, this translates into a very positive challenge for IBS , as we must keep up with the growing demand for innovative solutions that can support such a keen market. ...
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Social CRM and user discipline on social networks
Aravind Ramachandran

Social CRM and user discipline on social networks

Ash was taking her first flight and was visibly excited. She had heard a lot of stories – some good, some scary - from her friends who had flown before and wanted to leave no stone unturned to make the experience as wonderful as it possibly could be. "Any chance I can get an upgrade to first class?" she enquired eagerly. The check-in agent responded with patience, "I'm sorry, we have a full flight today" before his tone picked up, "But I can get you something that might please you!" Ash wasn't sure what to expect, but hey, who would turn down free stuff? "I see your friend John Strange is also...
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Loyalty programs for LCCs...think beyond low fares
Syed Masood

Loyalty programs for LCCs...think beyond low fares

Loyalty programs are emerging as a maxim rather than a mere choice for Low Cost Carriers (LCCs) January 1, 1914 was the New Year that permanently changed the way we travel. The St. Petersburg – Tampa Airboat Line operated the first ever commercial flight carrying its lone passenger Abram C Pheil on a 23 minute journey between the two ports. 100 years down the line, commercial aviation has an annual economic footprint of $ 9.2 trillion  (IATA, passenger and cargo), provides 58 million jobs and is nothing less than a life line to 7 billion people across the globe. Over the time the civil av...
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IBS Software at Loyalty@Freddie Awards 2016
Divya Narayan

IBS Software at Loyalty@Freddie Awards 2016

IBS was the proud co-sponsor of the spectacular Loyalty@Freddie Awards event which concluded on April 28, 2016 in Las Vegas, USA. The two day event saw an impressive attendance of over 250 professionals from various domains including airlines, hotel chains, car rental companies, credit card companies, top IT companies and consultants. The wide range of industries present at the event provided varying perspectives that drove content rich discussions on improving loyalty programs. The conference showcased global technologies and future trends and included keynotes, panel discussions and debates ...
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