Corporate loyalty portals: Agile earn and burn for business travelers
Marcus Puffer

Corporate loyalty portals: Agile earn and burn for business travelers

Understanding the stakeholder in a typical corporate travel transaction is a challenging task for an airline . A corporate customer's preferences may revolve around budget restrictions, predictability of expenses and additional services on offer, while the individual (employee) who will be travelling on the ticket may seek personal convenience and access to ancillary services even at an additional expense. Ultimately, the airline seeks to engage and satisfy both of them, thereby maximizing their own share of wallet as well as driving down the cost of future sales to the same customer.   C...
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Corporate loyalty: What, why and how to tap this market
Marcus Puffer

Corporate loyalty: What, why and how to tap this market

​ Airline loyalty, as we know it today, is a complicated business model to explain to a layman. Most people prefer to see it as an airline company giving away rewards, discounts and other incentives, in return for customers making more and more purchases and pledging their loyalty to the brand - but this is misleadingly simple. A strategically designed loyalty ecosystem , supported by the right tools to facilitate its operation, enables an airline company to gain so much more from their loyalty program than just a list of ardent fans and regular customers. Click here for more information on Co...
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Cascading rewards: Reinforce customer loyalty, boost revenue
Aravind Ramachandran

Cascading rewards: Reinforce customer loyalty, boost revenue

Forget the mistake, but remember the lesson.  Sometimes, a brilliant idea goes to waste, or becomes pure evil, when used for the wrong purposes. However, the magic of human resilience lies in the fact that we are able to pick up positive lessons from even the worst of situations and apply them for effecting a positive change. Blue whale – a shady mobile app game which gives you 50 adverse tasks to complete, eventually driving you to depression and possibly suicide – has been grabbing headlines recently and it is all predictably for the wrong reasons. Let's be clear: the game is illegal in...
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Targeted loyalty, partnership portals: iFly Loyalty’s big boost to loyalty management
Aravind Ramachandran

Targeted loyalty, partnership portals: iFly Loyalty’s big boost to loyalty management

​ iFly Loyalty made a grand entry into the Latin American market recently, signing a multimillion dollar contract with one of the most prominent loyalty providers in the region. Latin America is an impressively mature market when it comes to loyalty. Customers (end users) in this region are well aware of the value provided by membership in a loyalty program, especially those tailored to suit their specific needs. On the business end, this translates into a very positive challenge for IBS , as we must keep up with the growing demand for innovative solutions that can support such a keen market. ...
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Social CRM and user discipline on social networks
Aravind Ramachandran

Social CRM and user discipline on social networks

Ash was taking her first flight and was visibly excited. She had heard a lot of stories – some good, some scary - from her friends who had flown before and wanted to leave no stone unturned to make the experience as wonderful as it possibly could be. "Any chance I can get an upgrade to first class?" she enquired eagerly. The check-in agent responded with patience, "I'm sorry, we have a full flight today" before his tone picked up, "But I can get you something that might please you!" Ash wasn't sure what to expect, but hey, who would turn down free stuff? "I see your friend John Strange is also...
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