Targeting ‘The Actors', or ‘Their Actions’ for detecting Loyalty Frauds? – A defender’s Dilemma

How 'Actors' and 'their Actions' lead to the formation of fraud? If fraud is assumed to be a staged process, actors (in this context, fraudsters) and their actions decide the success or failure of this planned show. In the last 2 to 3 decades, since digital became the way of life, we have seen a spate of incidents, where actions of distinct actors led to erosion of trust in the ecosystem and resulted in a complete overhaul of practices across the board. Irrespective of the actors, be it internal or external, the losses have accrued to the entities in various forms, such as smeared reputation, ...
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Loyalty Programs: How can you make them the cure and the vaccine driving an airline’s recovery?

With the year 2020 wrapping up, IATA has forecasted a $118.5 billion loss for the airline industry due to the COVID-19 crisis, which is deeper than its forecast of $84.3 billion in June1. While there is now hope due to the discovery of a vaccine, newer "waves," strains, and clusters continue to wreak havoc, challenging the industry for its very survival in the present shape and form. At the same time, airline loyalty programs have proven beyond doubt that they have the potential to become the cure and the vaccine propping up airlines with their ability to generate non-travel related revenue, h...
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Corporate loyalty portals: Agile earn and burn for business travelers

Understanding the stakeholder in a typical corporate travel transaction is a challenging task for an airline. A corporate customer's preferences may revolve around budget restrictions, predictability of expenses and additional services on offer, while the individual (employee) who will be travelling on the ticket may seek personal convenience and access to ancillary services even at an additional expense. Ultimately, the airline seeks to engage and satisfy both of them, thereby maximizing their own share of wallet as well as driving down the cost of future sales to the same customer.   Co...
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Corporate loyalty: What, why and how to tap this market

​Airline loyalty, as we know it today, is a complicated business model to explain to a layman. Most people prefer to see it as an airline company giving away rewards, discounts and other incentives, in return for customers making more and more purchases and pledging their loyalty to the brand - but this is misleadingly simple. A strategically designed loyalty ecosystem, supported by the right tools to facilitate its operation, enables an airline company to gain so much more from their loyalty program than just a list of ardent fans and regular customers. Click here for more information on Corp...
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Cascading rewards: Reinforce customer loyalty, boost revenue

Forget the mistake, but remember the lesson. Sometimes, a brilliant idea goes to waste, or becomes pure evil, when used for the wrong purposes. However, the magic of human resilience lies in the fact that we are able to pick up positive lessons from even the worst of situations and apply them for effecting a positive change. Blue whale – a shady mobile app game which gives you 50 adverse tasks to complete, eventually driving you to depression and possibly suicide – has been grabbing headlines recently and it is all predictably for the wrong reasons. Let's be clear: the game is illegal in ...
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