Corporate loyalty portals: Agile earn and burn for business travelers

Understanding the stakeholder in a typical corporate travel transaction is a challenging task for an airline. A corporate customer's preferences may revolve around budget restrictions, predictability of expenses and additional services on offer, while the individual (employee) who will be travelling on the ticket may seek personal convenience and access to ancillary services even at an additional expense. Ultimately, the airline seeks to engage and satisfy both of them, thereby maximizing their own share of wallet as well as driving down the cost of future sales to the same customer.   Co...
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Corporate loyalty: What, why and how to tap this market

​Airline loyalty, as we know it today, is a complicated business model to explain to a layman. Most people prefer to see it as an airline company giving away rewards, discounts and other incentives, in return for customers making more and more purchases and pledging their loyalty to the brand - but this is misleadingly simple. A strategically designed loyalty ecosystem, supported by the right tools to facilitate its operation, enables an airline company to gain so much more from their loyalty program than just a list of ardent fans and regular customers. Click here for more information on Corp...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment:When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have ...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II

Loyalty Programs: Technology & CustomerCareWith more and more airlines shifting their loyalty programs from miles based rewards systems to revenue based models, properly understanding revenue based loyalty strategies is now more important than ever. In our last post, we talked about the numerous advantages of revenue based loyalty programs: their simplicity, transparency, and decreased liability risk.In the second post of our two part series on Revenue Based Loyalty, we'll focus on both the human and technological elements of Revenue Based Loyalty. Ensuring that your customers are not affe...
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Age of Analytics: New Ways to Leverage Your Loyalty Programs

Rehumanizing Loyalty:In the past few years, the airline loyalty industry has struck somewhat of a brick wall. When loyalty programs were first introduced in the 1980s, they were seen as revolutionary, creating a previously unprecedented bond between customers and airlines. The model was soon copied and adopted throughout the industry, making "frequent flier miles" a household phrase.However, the luster of this bond has been diminished somewhat, partially by how commonplace loyalty programs have become and partially because of changing consumer preferences. The human element of loyalty programs...
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