Marcus Puffer

Corporate loyalty portals: Agile earn and burn for business travelers

Understanding the stakeholder in a typical corporate travel transaction is a challenging task for an airline . A corporate customer's preferences may revolve around budget restrictions, predictability of expenses and additional services on offer, while the individual (employee) who will be travelling on the ticket may seek personal convenience and access to ancillary services even at an additional expense. Ultimately, the airline seeks to engage and satisfy both of them, thereby maximizing their own share of wallet as well as driving down the cost of future sales to the same customer.   C...
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Marcus Puffer

Corporate loyalty: What, why and how to tap this market

​ Airline loyalty, as we know it today, is a complicated business model to explain to a layman. Most people prefer to see it as an airline company giving away rewards, discounts and other incentives, in return for customers making more and more purchases and pledging their loyalty to the brand - but this is misleadingly simple. A strategically designed loyalty ecosystem , supported by the right tools to facilitate its operation, enables an airline company to gain so much more from their loyalty program than just a list of ardent fans and regular customers. Click here for more information on Co...
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Syed Masood

Loyalty programs for LCCs...think beyond low fares

Loyalty programs are emerging as a maxim rather than a mere choice for Low Cost Carriers (LCCs) January 1, 1914 was the New Year that permanently changed the way we travel. The St. Petersburg – Tampa Airboat Line operated the first ever commercial flight carrying its lone passenger Abram C Pheil on a 23 minute journey between the two ports. 100 years down the line, commercial aviation has an annual economic footprint of $ 9.2 trillion  (IATA, passenger and cargo), provides 58 million jobs and is nothing less than a life line to 7 billion people across the globe. Over the time the civil av...
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Divya Narayan

IBS Software at Loyalty@Freddie Awards 2016

IBS was the proud co-sponsor of the spectacular Loyalty@Freddie Awards event which concluded on April 28, 2016 in Las Vegas, USA. The two day event saw an impressive attendance of over 250 professionals from various domains including airlines, hotel chains, car rental companies, credit card companies, top IT companies and consultants. The wide range of industries present at the event provided varying perspectives that drove content rich discussions on improving loyalty programs. The conference showcased global technologies and future trends and included keynotes, panel discussions and debates ...
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Francis Wilson

Age of Analytics: New Ways to Leverage Your Loyalty Programs

Rehumanizing Loyalty: In the past few years, the airline loyalty industry has struck somewhat of a brick wall. When loyalty programs were first introduced in the 1980s, they were seen as revolutionary, creating a previously unprecedented bond between customers and airlines. The model was soon copied and adopted throughout the industry, making "frequent flier miles" a household phrase. However, the luster of this bond has been diminished somewhat, partially by how commonplace loyalty programs have become and partially because of changing consumer preferences. The human element of loyalty progra...
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