Loyalty and CRM

With traditional revenue streams delivering thin margins for airlines, loyalty isn't just a retention tactic – it's a revenue growth engine. In addition to enhancing proven practices, technology's fast-paced evolution unlocks innovative loyalty strategies previously overlooked due to technical constraints. Let's explore three major growth opportunities shaping the future of loyalty and the modern technology capabilities that make them scalable, secure, and profitable.  1. Credit card partnerships: turning everyday spend into high-yield loyalty Co-branded credit cards have long been a reve...

Algorithms are often the first thing that comes to mind when mentioning AI. While they're a vital part of the equation, they're not the hardest part. Building an algorithm is relatively straightforward today, with readily available off-the-shelf solutions and tools. The real challenge - and opportunity - lies in everything that surrounds the algorithm: the data, the systems, and the cultural shift needed to fully realize AI's potential. For loyalty in the travel industry, AI presents an unprecedented opportunity to reimagine customer engagement. But, success depends on a broader vision of what...

Strategic partnerships expand the products and services loyalty programs can offer, driving increased value and engagement for members, and retention and revenue opportunities for providers. But navigating the complexities of partnership management is a challenge of its own. From negotiating agreements to onboarding partners seamlessly, how do you scale up your partnership game effectively?  Flexible partnership models: where it all starts Whether prepaid, postpaid, volume-based pricing, or promotions, partnership strategies must consider flexible commercial models that can adapt to the d...

Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

IBS Software Launches its First Ever Customer Survey on Airline Loyalty Programs in the APAC region IBS Software partnered with YouGov to commission its inaugural consumer survey around Airline Loyalty Programs (ALP) in key travel centers across the APAC region. The study polled 1500 travellers from Singapore, Hong Kong and Dubai, seeking to gain insight into the perceived benefits of loyalty programs as well as the key factors stopping non-members from joining. ALP insight in APAC: key findings Airline loyalty has a huge base - the majorityof travellers are members of an ALP  - ...