Loyalty and CRM

Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

IBS Software Launches its First Ever Customer Survey on Airline Loyalty Programs in the APAC region IBS Software partnered with YouGov to commission its inaugural consumer survey around Airline Loyalty Programs (ALP) in key travel centers across the APAC region. The study polled 1500 travellers from Singapore, Hong Kong and Dubai, seeking to gain insight into the perceived benefits of loyalty programs as well as the key factors stopping non-members from joining. ALP insight in APAC: key findings Airline loyalty has a huge base - the majorityof travellers are members of an ALP  - ...

Spurred by a rapidly changing digital landscape and dynamic market context, expectations from loyalty programs have changed for both business and leisure travelers. While loyalty played a crucial role helping airlines weather the pandemic, what new realities should airlines consider to fulfill member expectations moving forward? Let's explore four key trends that are shaping airline loyalty today and into the near future.  1. Traveler and staff empowerment It's no secret that in the early days of the pandemic airlines and travelers experienced a high degree of friction managing massi...

Payments are an integral part of the customer experience in today's online world. With so many different standards across countries, it's a challenging feat. But those companies that still view payments as merely transaction enablers witness increased cart abandonment rates and lost conversion. Most online businesses used to offer only a limited number of payment options, forcing their customers to settle with credit cards or PayPal. Many still do. But today's consumer expects payment options that deliver greater value, more flexibility, and more choice. With contactless and alternative paymen...

Travel credits — certificates, vouchers, and future flight credits, among others — are widely understood in air travel. But due to the sheer volume of travel credits issued after the onset of COVID-19, travel credits have emerged as a problem for just about every airline. Since 2020, airlines issued or continued to owe customers roughly $20 billion in credits or refunds, CBS News reports. In 2022, both airlines and customers struggle to keep track of the myriad travel credits in the market. The situation is no better for customers. They are struggling to redeem credits due to lost codes, compl...