Targeted loyalty, partnership portals: iFly Loyalty’s big boost to loyalty management

​iFly Loyalty made a grand entry into the Latin American market recently, signing a multimillion dollar contract with one of the most prominent loyalty providers in the region. Latin America is an impressively mature market when it comes to loyalty. Customers (end users) in this region are well aware of the value provided by membership in a loyalty program, especially those tailored to suit their specific needs. On the business end, this translates into a very positive challenge for IBS, as we must keep up with the growing demand for innovative solutions that can support such a keen market. iF...
Read More

Social CRM and user discipline on social networks

Ash was taking her first flight and was visibly excited. She had heard a lot of stories – some good, some scary - from her friends who had flown before and wanted to leave no stone unturned to make the experience as wonderful as it possibly could be. "Any chance I can get an upgrade to first class?" she enquired eagerly. The check-in agent responded with patience, "I'm sorry, we have a full flight today" before his tone picked up, "But I can get you something that might please you!" Ash wasn't sure what to expect, but hey, who would turn down free stuff? "I see your friend John Strange is also...
Read More

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment: When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have...
Read More

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II

Loyalty Programs: Technology & CustomerCare With more and more airlines shifting their loyalty programs from miles based rewards systems to revenue based models, properly understanding revenue based loyalty strategies is now more important than ever. In our last post, we talked about the numerous advantages of revenue based loyalty programs: their simplicity, transparency, and decreased liability risk. In the second post of our two part series on Revenue Based Loyalty, we'll focus on both the human and technological elements of Revenue Based Loyalty. Ensuring that your customers are not af...
Read More

Age of Analytics: New Ways to Leverage Your Loyalty Programs

Rehumanizing Loyalty: In the past few years, the airline loyalty industry has struck somewhat of a brick wall. When loyalty programs were first introduced in the 1980s, they were seen as revolutionary, creating a previously unprecedented bond between customers and airlines. The model was soon copied and adopted throughout the industry, making "frequent flier miles" a household phrase. However, the luster of this bond has been diminished somewhat, partially by how commonplace loyalty programs have become and partially because of changing consumer preferences. The human element of loyalty progra...
Read More