Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment: When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II

Loyalty Programs: Technology & CustomerCare With more and more airlines shifting their loyalty programs from miles based rewards systems to revenue based models, properly understanding revenue based loyalty strategies is now more important than ever. In our last post, we talked about the numerous advantages of revenue based loyalty programs: their simplicity, transparency, and decreased liability risk. In the second post of our two part series on Revenue Based Loyalty, we'll focus on both the human and technological elements of Revenue Based Loyalty. Ensuring that your customers are not af...
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Age of Analytics: New Ways to Leverage Your Loyalty Programs

Rehumanizing Loyalty: In the past few years, the airline loyalty industry has struck somewhat of a brick wall. When loyalty programs were first introduced in the 1980s, they were seen as revolutionary, creating a previously unprecedented bond between customers and airlines. The model was soon copied and adopted throughout the industry, making "frequent flier miles" a household phrase. However, the luster of this bond has been diminished somewhat, partially by how commonplace loyalty programs have become and partially because of changing consumer preferences. The human element of loyalty progra...
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IBS Software at Loyalty@Freddie Awards 2016

IBS was the proud co-sponsor of the spectacular Loyalty@Freddie Awards event which concluded on April 28, 2016 in Las Vegas, USA. The two day event saw an impressive attendance of over 250 professionals from various domains including airlines, hotel chains, car rental companies, credit card companies, top IT companies and consultants. The wide range of industries present at the event provided varying perspectives that drove content rich discussions on improving loyalty programs. The conference showcased global technologies and future trends and included keynotes, panel discussions and debates ...
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Loyalty programs for LCCs...think beyond low fares

Loyalty programs are emerging as a maxim rather than a mere choice for Low Cost Carriers (LCCs) January 1, 1914 was the New Year that permanently changed the way we travel. The St. Petersburg – Tampa Airboat Line operated the first ever commercial flight carrying its lone passenger Abram C Pheil on a 23 minute journey between the two ports. 100 years down the line, commercial aviation has an annual economic footprint of $ 9.2 trillion (IATA, passenger and cargo), provides 58 million jobs and is nothing less than a life line to 7 billion people across the globe. Over the time the civil avi...
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