Passenger Services

Airline business leaders have traditionally had a limited choice of suppliers when choosing their PSS platform. In a product-centric world that was focused on indirect distribution, little emphasis was placed on customer-centricity. Instead, the spotlight shone on high-volume transactions management on what were mainframe-based platforms. With the evolution of the industry towards more direct relationships between airlines and their customers, new platforms emerged that no longer utilize mainframe technologies, enabling new capabilities that were previously unavailable. Customer and business d...

Airlines have achieved moderate progress in realizing their vision of modern retailing. Much of that progress is on the airline's direct channels but there's still much that remains to do to achieve the end vision. Not to mention deploying it across the intermediated channels. Consumers enjoy simple, intuitive, and personalized retailing experiences in the FMCG and entertainment spaces but replicating those experiences in travel has been slow. The industry's underlying technology landscape is a major part of the challenge. In my previous blogs, we looked at how retailing with offers and orders...

The success of online retailers is heavily driven by their adoption of state-of-the-art offer creation practices and technology that are directly linked to customer needs. While the travel industry is still catching up, the journey to evolving from static fare filings based on booking classes to a world of dynamic offers, orders, and customer-centricity has begun. Dynamic offer creation delivers more value to customer needs, improving customer satisfaction, increasing conversion, and boosting airline revenues. A modern underlying architecture allows new partnerships to be quickly integrated an...

This is the first blog in a three-part series. Part two will investigate the creation of personalised and relevant offers for your customers and part three will address how order management can improve retailing effectiveness. Historically, airlines viewed themselves as sellers of seats, which led to a commercial model primarily focused on the base product and its associated pricing. The accepted frame of reference was: "I have seats to sell - how do I sell as many as possible through as many distribution channels as possible, and how do I maximise my revenue in so doing?" This "seat-centric" ...

Since T'way Air was born in 2010, we have always known that our ability to create a differentiated customer experience would be the key to our success. We are obsessed with this philosophy, and it's ingrained in everything we do - every day. As we embarked on our business journey in a crowded and competitive marketplace, we also knew that a solid digital foundation would be critical. A digital-first approach was going to be the cornerstone to delivering on our philosophy across all customer touchpoints. Over the past eleven years, we have enjoyed continued growth, becoming the second-largest L...