Dynamic Pricing: What’s preventing wider adoption by airlines?
Marco Contento

Dynamic Pricing: What’s preventing wider adoption by airlines?

The simplest answer to this question is that few airlines currently have the technology capability to do so. By nature, the airline industry demands very complex functions and extremely high reliability from Passenger Service System (PSS) platforms. Managing various price points across a fare ladder and forecasting demand for these price points makes the system even more complicated. Dynamic pricing systems must provide for an infinite set of conditions and contexts – whether these may apply in practice or not. The price may end up being any value at all, but these are calculated in real time ...
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Dynamic Pricing: Oxymoron for the airline industry - Part 1
Marco Contento

Dynamic Pricing: Oxymoron for the airline industry - Part 1

Airline companies have traditionally employed flexible pricing concepts in very creative ways to offset the risks associated with unsold inventory and overbooking. But it would be plain wrong to call it "dynamic pricing" in the truest sense. A big part of the problem is that airline companies just don't have sufficient control over the pricing process. How are airfares typically calculated? In the traditional model, airline companies publish their schedules (via intermediaries) to the GDS and file their fares with the Airline Tariff Publishing Company (ATPCo). When a passenger or a travel agen...
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Passenger Bill of Rights to shake up Indian aviation
Aravind Ramachandran

Passenger Bill of Rights to shake up Indian aviation

The aviation market in India , despite being on its way to be third biggest in the world behind US and China, is today considered to be far below its massive volume potential. Demand is heavy and growing steadily, thanks to rising incomes and cheaper fares, but is confined to certain pockets. The blame falls on lack of support infrastructure, poor connectivity, unfavorable pricing and the widespread availability of an affordable (though presumably lower quality) alternative, viz the Indian railways .   The Government of India has already taken note of the huge opportunity around trade vol...
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Click-on-pic-book-your-trip-NDC-hackathon-winning-innovation-from-IBS-_COVER
Aravind Ramachandran

Click on pic, book your trip: NDC hackathon-winning innovation from IBS

​ "Wish I was there…" is a starting point for so many fun-filled vacations, when you see an attractive picture of your dream destination. And now, just one click along with that thought can help you plan your entire travel itinerary thanks to PhoTra, the ultimate hassle free experience, courtesy of technology developed by IBS Software! According to the Association of Film Commissioners International (AFCI), in the year 2012 alone, as many as 40 million travelers around the world chose their destinations based on what they saw on screen! With examples like Northern Ireland (courtesy Game of Thr...
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Automated-flights-Emotional-dependence-gradual-easing-and-three-enabling-pillars-COVER
Aravind Ramachandran

Automated flights: Emotional dependence, gradual easing and three enabling pillars

​" No way. People will never be comfortable on a flight without human cabin crew. It is an emotional need, to have someone to soothe your nerves when you are uneasy. That's exactly what cabin crew members are trained for! " - My suggestion that people will one day be happy to fly on a flight without human cabin crew, if the price is right, was met with skepticism by a friend who has been studying the industry at quite some depth. The counter argument against avoiding human staff on flights is heavily based on an assumption of customer preferences which holds true only under a very limited time...
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