Corporate Blog

Eight ways smartphone native apps increase airline revenues and improve the traveler experience

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With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...

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Airline staff travel – an unsung hero to talent acquisition, retention, and cost control

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Staff travel is one of the most sought-after perks for prospective and existing employees in the airline industry, a benefit offered across seniority levels that often extends to family and friends. But while staff travel is an attractive and powerful benefit in the compensation package, how can airlines unlock its full value to improve talent acquisition, employee satisfaction, and business predictability? The truth is that staff travel has traditionally seldom received the attention it deserves as it´s generally considered a cost, making related budget approvals, internal commitment, and pol...

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How a digital-first customer experience became the cornerstone of T'way Air's success

How a digital-first customer experience became the cornerstone of T'way Air's success

Since T'way Air was born in 2010, we have always known that our ability to create a differentiated customer experience would be the key to our success. We are obsessed with this philosophy, and it's ingrained in everything we do - every day. As we embarked on our business journey in a crowded and competitive marketplace, we also knew that a solid digital foundation would be critical. A digital-first approach was going to be the cornerstone to delivering on our philosophy across all customer touchpoints. Over the past eleven years, we have enjoyed continued growth, becoming the second-largest L...

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