Improving cruise line revenues, efficiency and guest experiences through modern point of sale technology

Improving cruise line revenues, efficiency and guest experiences through modern point of sale technology
With sailing beginning to pick up in many parts of the world, people are increasingly flocking to cruise lines for a much-needed vacation. Typically, people choose a cruise holiday because they want an immersive experience that will completely unplug them from their day-to-day lives. To meet these customer expectations, cruise lines scrutinize every detail to ensure premium guest experiences. Point of Sale (PoS) technology is an area that still warrants a revamp for many cruise lines. As guests visit bars, restaurants, shops, or other onboard amenities, PoS systems are critical enablers of a s...
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Preserving cruise line liquidity through wallet technology

Preserving cruise line liquidity through wallet technology
Preserving cash and reducing costs is critical for cruise lines as they've seen their revenues dwindle to practically zero during the ongoing pandemic. Part of their strategy to preserve liquidity as voyages get canceled is using wallet technology to offer their guests "future cruise credits" (FCCs), instead of cash refunds. Typically, reimbursements via FCCs were offered when sporadic or localized service disruptions occurred. However, with the unprecedented nature of the current crisis and continued uncertainty around the industry´s recovery, cruise lines had to improvise. In a bid to retain...
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Optimal bundling of shore excursions and on-board products

Optimal Bundling of Shore Excursions and On-board Products
In its steady evolution as a mainstream vacation alternative, the cruise industry has gone through several perspective shifts. Per CLIA's latest state of the cruise industry report, guests are increasingly expecting cruise lines to provide transformational experiences. By providing a ken of experiences from cultural immersion and "volun-tourism" to extreme adventures, those returning from a cruise are expecting a shift in perspective and a profound sense of accomplishment. In an earnest bid to help guests push the envelope on their vacations and to create unique encounters to take back ho...
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Enabling Cruise Lines to be Total Vacation Providers

Enabling Cruise Lines to be Total Vacation Providers
"Newlywed", "overfed" or "nearly dead" – the cruise industry has for long been fighting such stereotypes about its customer base. But perceptions are clearly changing, and the average cruise passenger is now in the mid-40s; strongly suggesting an influx of millennials and Gen Z into the mix. Cruise providers themselves seem to be supporting this trend in a very active manner, by tailoring onboard offerings and the passenger experience to suit this segment better than it did in the past. Some of the key levers in this regard are duration of the cruise, thematic offerings, price points, distinct...
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The case for a next generation enabler for the travel industry

The case for a next generation technology enabler for travel
​"I have the advantage of knowing your habits, my dear Watson," said he. "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom." "Excellent!" I cried. "Elementary," said he. Thus goes the conversation between the legendary Sherlock Holmes and Dr Watson in "The Adventure of the Crooked Man". After having been in the travel industry for close to two decades and having interacted with several leading travel companies across t...
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