Corporate Blog

A recurring question in cruise line companies' boardrooms is: How can our Cruise Reservation System (CRS) enhance our offerings, expand functionality, enrich our guests' travel experience, and ultimately drive more revenue? Today, few off-the-shelf solutions cater specifically to the unique needs of cruise line operations. Many cruise companies rely on in-house systems built to meet specific internal requirements but are often limited in their scope to address broader industry and customer needs. While these systems excel at managing cruise operations and filling cabins, is that enough in toda...

With sailing beginning to pick up in many parts of the world, people are increasingly flocking to cruise lines for a much-needed vacation. Typically, people choose a cruise holiday because they want an immersive experience that will completely unplug them from their day-to-day lives. To meet these customer expectations, cruise lines scrutinize every detail to ensure premium guest experiences. Point of Sale (PoS) technology is an area that still warrants a revamp for many cruise lines. As guests visit bars, restaurants, shops, or other onboard amenities, PoS systems are critical enablers of a s...

Preserving cash and reducing costs is critical for cruise lines as they've seen their revenues dwindle to practically zero during the ongoing pandemic. Part of their strategy to preserve liquidity as voyages get canceled is using wallet technology to offer their guests "future cruise credits" (FCCs), instead of cash refunds. Typically, reimbursements via FCCs were offered when sporadic or localized service disruptions occurred. However, with the unprecedented nature of the current crisis and continued uncertainty around the industry´s recovery, cruise lines had to improvise. In a bid to retain...