Asish Koshy

Optimal bundling of shore excursions and on-board products

In its steady evolution as a mainstream vacation alternative, the cruise industry has gone through several perspective shifts. Per CLIA's latest state of the cruise industry report, guests are increasingly expecting cruise lines to provide transformational experiences. By providing a ken of experiences from cultural immersion and "volun-tourism" to extreme adventures, those returning from a cruise are expecting a shift in perspective and a profound sense of accomplishment. In an earnest bid to help guests push the envelope on their vacations and to create unique encounters to take back ho...
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Asish Koshy

Enabling Cruise Lines to be Total Vacation Providers

"Newlywed", "overfed" or "nearly dead" – the cruise industry has for long been fighting such stereotypes about its customer base. But perceptions are clearly changing, and the average cruise passenger is now in the mid-40s; strongly suggesting an influx of millennials and Gen Z into the mix. Cruise providers themselves seem to be supporting this trend in a very active manner, by tailoring onboard offerings and the passenger experience to suit this segment better than it did in the past. Some of the key levers in this regard are duration of the cruise, thematic offerings, price points, distinct...
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Asish Koshy

The case for a next generation enabler for the travel industry

​ " I have the advantage of knowing your habits, my dear Watson," said he . "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom ." " Excellent! " I cried. " Elementary, " said he. Thus goes the conversation between the legendary Sherlock Holmes and Dr Watson in " The Adventure of the Crooked Man ". After having been in the travel industry for close to two decades and having interacted with several leading travel companie...
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Asish Koshy

The Future of the Retail Travel Agency

Is This the End for Travel Agencies? Or a New Beginning? Over the past decade and half, seldom has a month gone by without the news heralding the demise of the retail travel agency business. CNN reported that there are about 13,000 travel retail locations presently in the United States, down from a peak of 34,000 in the mid-1990s. Emboldened by the closure of several brick and mortar travel agencies which defined store front travel agency business - especially in mature travel markets - the proliferation of OTAs / supplier direct web sites, the devastating effects of 9/11, the economic recessi...
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