Corporate Blog

Preserving cruise line liquidity through wallet technology

Preserving cruise line liquidity through wallet technology

Preserving cash and reducing costs is critical for cruise lines as they've seen their revenues dwindle to practically zero during the ongoing pandemic. Part of their strategy to preserve liquidity as voyages get canceled is using wallet technology to offer their guests "future cruise credits" (FCCs), instead of cash refunds. Typically, reimbursements via FCCs were offered when sporadic or localized service disruptions occurred. However, with the unprecedented nature of the current crisis and continued uncertainty around the industry´s recovery, cruise lines had to improvise. In a bid to retain...

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