Corporate Blog

AI has arrived in hospitality, and the industry is actively working out how to adopt and apply it. The ambition is broad, from automated rate decisions to fully autonomous commercial agents. But there's a structural question that will determine how successful AI adoption will be: is the hotel technology stack ready for AI to make joined-up commercial decisions? Most hotel systems were built to process specific process areas, so they're not designed to support the kind of complex cross-domain decisions that agentic AI needs to make. This fragmented systems landscape means considerable resources...

At a recent industry event, a commercial director from a well-known resort group said something that stuck with me: "We can tell you our RevPAR index to two decimal places. We have no idea what our spa revenue per guest should be." That gap — between knowing what good looks like and being able to manage toward it — is the central commercial challenge facing the hospitality industry right now. The case for GOPPAR (Gross Operating Profit Per Available Room) has been made extensively and convincingly. Commercial leaders understand that RevPAR only sees rooms. They also acknowledge that 32% of tot...

A new kind of traveller is emerging, one who may never visit your website, click an ad, or speak to a human. Instead, they rely on their personal AI agent to plan, compare, negotiate, and book every aspect of their trip. This shift marks a seismic change in how travel is discovered and transacted, demanding a fundamental rethink of hotel technology stacks. Are hoteliers ready for this new class of guests and their digital representatives? Consider how AI-driven website traffic is already having a dramatic impact: According to Ahrefs, 63% of websites receive AI traffic, with smaller sites exper...

"We have so much data, but we still don´t really get much out of it," was a recent lament from a major hotel chain. This is a common problem, so why is it so hard to turn data into quantifiable ROI? The hospitality industry sits on a goldmine of data, be it guest preferences, booking behaviors, demand patterns, revenue trends, or operational insights. Theoretically, this data should be a game-changer for driving revenue and enhancing customer experiences. Yet, turning this data into real business impact is challenging because having data is not the same as using it effectively. Here are three ...