Corporate Blog

The biggest advance in the hotel industry in the last ten years is surprising and unexpected

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From time to time, groundbreaking innovation arrives in surprising and unexpected ways. For example, in the 1950s, when we started sending rockets into space, we took for granted that the rocket went up into the sky on a one-way trip. On December 21, 2015, something fundamentally changed: Stage 1 of the SpaceX Falcon 9 rocket completed its descent and landed at Cape Canaveral Station. When that booster landed, vertically and intact, that event fundamentally disrupted the space industry with unprecedented economics, efficiency, and profitability. When Aaron Shepherd and his founding team at APS...

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