Cargo Can't Talk (Or Can They?)
Pat comes the reply "coolcontainer status report?"
A pause, RKN1212ZZ checks her bearings - she'd made the long 10 hour intercontinental flight and had just checked in to the cool and secure confines of the special cargo facility. "Temperature at 10o Celsius, within tolerance of 8o to 12o Celsius; Battery 60%; GPS indicates position within acceptable variance of planned itinerary; Expecting delivery by 14:30 local time to Acme Pharma Co."
The line pauses for a brief second and again comes live "Acknowledged, service level standards are in order, your pickup truck is on its way, expecting arrival at dock by 13:45, all clearances are OK, all pending charges are paid...you are all set coolcontainer, have a nice day".
If only cargo could talk - that would have been the easiest conversation in the air cargo supply chain!! Unfortunately, cargo doesn't talk - at least, not yet.If you thought this was science fiction, it is actually not - the technology parts for this was in place a long time back:
- Hardware - temperature sensors, GPS: check
- Infrastructure for communication - 3G/4G/5G(?), Wi-Fi: check
- Connectivity options between systems - APIs, messaging: check
- The airline secures the space for her to travel from point A to point B
- The forwarder ensures that she arrives at the outbound terminal in time and in great shape for the journey
- The CIEV certified GHA facility has all the procedures in place to ensure that she is well taken care of. Everything works fine – in isolation.
Scene 1 - The Start, With A Promise Made
The sales booking system of the airline that was used to secure the position for RKN1212ZZ does exactly and only that - it sets the price of the transaction, it checks and confirms availability of a ULD positon for her and after the transaction is complete, the forwarder (probably) even gets a booking confirmation via email. The sales system however, has no idea (or interest) of the unique handling needs of our rather special heroine - for example, the temperature tolerance of the delicate pharma shipment that is within the container or the timeline for her journey and the promise made to the forwarder who made that booking - all of this remains in the minds of the people involved in the transaction (and maybe in poor RKN1212ZZ's voiceless soul).
Scene 2 - The Journey
Now, as RKN1212ZZ's journey begins, she is brought into the terminal at the outbound GHA's facility. For the GHA, she is among the dozens of similar looking containers that have turned up at their facility on that particular day. They have standard procedures for handling these, but none of the story so far (what transpired in the sales process with the carrier sales system) has been provided to the GHA's IT platform.Hence, the GHA IT system does not know about RKN1212ZZ's unique temperature requirements, or the fact that the batteries of her cooling unit are near exhausted at that time. Somehow, someone checks the paperwork and saves the day and plugs her into a charging port, preventing a disaster. Neither the carrier that promised her safe passage, nor the GHA in whose caring hands she was to be safe and secure have so far been able to guarantee a smooth journey for our heroine.
Scene 3 - The Betrayal
Here again, the system fails her. The airline sales system knows what flight she has to connect to, the flight operations system of the airline knows that the outbound flight is delayed - still, nobody knows yet that the VIP on board needs special attention - even when there is still 10 whole hours for the system to make necessary arrangements. She doesn't know yet, but RKN1212ZZ's journey is already in peril!!
Scene 4 - The End, In Agony
The flight finally lands at the transit airport. The pilots (and favourable weather) have shaved off 20 minutes from the delay, but still ends up eating up 70 minutes from the time available for RKN1212ZZ to connect to the flight to her final destination.After about 60 minutes, the hub handling unit identifies the problem - and all hell breaks loose. The VIP cargo is wheeled away double speed to the departing flight gate, but they don't make it past the terminal gates. The flight has already pushed back and is on its way to the final destination, leaving poor RKN1212ZZ in the rain and without a confirmed connection flight.
The Villain is Data - or Rather, The Lack of It
This "silo'ed" thinking process has resulted in a process where critical pieces of information are either not captured early in the lifecycle (for example, SLAs beyond basic milestones - such as temperature) or are not shared across parties (for example, monitoring of batteries at regular intervals by third party handing providers). This has hence resulted in a scenario where even if RKN1212ZZ was capable of measuring her own temperature or battery levels using IoT sensors, the information simply does not get either recorded or shared across multiple IT systems - and hence would have had no effect whatsoever on the outcome of this tragic story.
"Houston - We Have a Solution!!"
So, coming back to the original question - Why can't cargo talk?, and more importantly, How do we get them to talk?
The need is for cargo supply chain partners to look at processes and technology, specifically IT systems in a holistic sense, asking questions like how can we get our IT systems and business processes aligned so that even if the transactions are happening across different business units within the enterprise (for example, sales and handling in an airline) or across different service providers (for example, carriers and GHAs), critical information is not lost in translation.
We can think of three ways to address this:
- Break silos in information within the enterprise - Enable a data backbone that does not reside in multiple systems like sales, operations, accounting, CDMP and so on - a unified platform, that treats transactions as incremental data elements as opposed to "copies" of same information, is critical to create such a unified view.
- Develop a business process and corresponding system integration tools that enable sharing of critical information across enterprises and facilitates transparency even when each enterprise might be on different core IT platforms.
- Use innovative tools that can make sense of all of the data coming in (like the early warning of potential delay of flights and consequently, a short connection at the transit hub) and translate that to proactive corrective action.
IBS Software has taken the learnings from its vast experience with leading carriers and ground handling companies around the world to design IT systems that cater to these requirements:
- iCargo - a fully integrated cargo management system and the underlying data backbone for unifying all cargo business functions from sales, handling and billing/accounting at an enterprise level
- Cargo Virtual Connect - an industry platform that enables seamless integration with GHAs to drive business processes even when the GHA might be using their own IT system
- Smart tools such as cargo control tower and service recovery that enables the usage of the data either from within the system or from specialised IoT devices to drive business processes and proactive corrective actions
It is in fact not impossible or even difficult to foresee a future where cargo does speak for itself and finds its own voice – the technology exists and practical solutions are available. Even when RKN1212ZZ might not have such a glamourous tete-a-tete with other systems as in the opening sequence, she can afford to have a voice and more importantly, can certainly expect her voice to be heard!
Radhesh Menon heads product management and strategy for IBS Software's offerings in the Airline Cargo Solutions line of business. In this capacity, he is responsible for short and long term product goals, competitive benchmarking, product roadmap and innovation practice. He is also responsible for running the product community model. He has over 16 years of experience in the air cargo and logistics business systems in air cargo, industry best practices and new industry initiatives.
Radhesh played a pivotal role in conceptualizing and developing the blueprints for IBS' new generation product line for air cargo management. He was instrumental in setting up and running the IBS Core Group of Influence (CGI) – a partnership of IBS and several industry leading carriers for the conceptualization of IBS' new generation cargo system - iCargo.
You really brought cargo to life. I've been an airfreight professional for 34 years and have written a great deal and also love to read what others write.
Looking forward for more
Radhesh. A very well timed and fabulously articulated the power of integrations and investments into next steps of self management of cargo journey.
Like never before, the sensitivity of cargo movement has become ever more critical. Service failures are no longer going to be just a service issue or claim or repeat business lossless , they are increasingly being seen as “betrayal” and are Dangerously inching towards upstream liability with legal implications (watch recent COVID-19 PPE and other emerging cases).
In fact, I wish I had your words when I was passionately engaged trying to seek buy-in for an an irregularity framework concept, I was proposing with a goal to humanize freight movements.
Central to my then proposal was a unified framework to support gathering of failures or risks or violations, coupling with a business rule driven process for self re-organizing the movements for risk recovery, or track assignment for service hand holding.
Happy to know iCargo has breakthroughs and fulfilling for its customers.