Why technology is the hospitality industry’s best ally
Covid 19 has undoubtedly created far-reaching consequences for the global economy; as we adapt and learn to navigate the 'new normal', the hospitality industry needs to look upon technology as a partner. It's a powerful ally in assessing what is working and helping the sector to become more agile, progressing towards recovery and importantly, business continuity.
We've highlighted four areas in this video where technology can play a vital role in driving the hospitality industry back to recovery: managing the safety and health of customers and staff; optimising current costs; finding additional revenue sources and managing the risk of another possible outbreak.
Interestingly, it's worth noting that through lockdowns, customers have become more accustomed to online transactions. They have developed high expectations around automation, search and thoughtfulness when engaging online with a company.
So how can the hospitality industry live up to these expectations? A digital approach with constant innovation is required. The goal is to secure returning customers, season after season, and that their digital experience is as swift and frictionless as it is placing an order on Amazon.
We can simplify hotel management in the long run by making the right digital investments now.
Christman Korah is Associate Vice President & Head of Hospitality Solutions at IBS Software. A CRM & Loyalty domain and technology specialist, Christman comes with over 18 years of experience, of which 13 have been with IBS. He has played varied roles in the organization from heading product strategy, product pre-sales and key account management. Before moving to the hospitality line of business, he was heading Sales & Marketing in South Asia. He has been instrumental in the significant growth of the IBS' Loyalty line of business.