Corporate Blog

Eight ways smartphone native apps increase airline revenues and improve the traveler experience

Eight-ways-smartphone-native-apps-increase-airline-revenues-and-improve-the-traveler-experience--Blog

With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...

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