Corporate Blog

Four keys to scaling strategic partnerships in loyalty

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Strategic partnerships expand the products and services loyalty programs can offer, driving increased value and engagement for members, and retention and revenue opportunities for providers. But navigating the complexities of partnership management is a challenge of its own. From negotiating agreements to onboarding partners seamlessly, how do you scale up your partnership game effectively?  Flexible partnership models: where it all starts Whether prepaid, postpaid, volume-based pricing, or promotions, partnership strategies must consider flexible commercial models that can adapt to the d...

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Is your technology platform holding your loyalty program back?

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Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

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While airline loyalty benefits appeal, 58% don’t know how to redeem points

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IBS Software Launches its First Ever Customer Survey on Airline Loyalty Programs in the APAC region IBS Software partnered with YouGov to commission its inaugural consumer survey around Airline Loyalty Programs (ALP) in key travel centers across the APAC region. The study polled 1500 travellers from Singapore, Hong Kong and Dubai, seeking to gain insight into the perceived benefits of loyalty programs as well as the key factors stopping non-members from joining. ALP insight in APAC: key findings Airline loyalty has a huge base - the majorityof travellers are members of an ALP  - ...

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Four trends shaping airline loyalty program expectations and success

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Spurred by a rapidly changing digital landscape and dynamic market context, expectations from loyalty programs have changed for both business and leisure travelers. While loyalty played a crucial role helping airlines weather the pandemic, what new realities should airlines consider to fulfill member expectations moving forward? Let's explore four key trends that are shaping airline loyalty today and into the near future.  1. Traveler and staff empowerment It's no secret that in the early days of the pandemic airlines and travelers experienced a high degree of friction managing massi...

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Five things airline CEOs can do to unlock even more revenue from loyalty

Five things airline CEOs can do to unlock even more revenue from loyalty

Loyalty programs enjoyed newfound fame over the past couple of years, having bailed many airlines out of the pandemic's financial turmoil. As airlines sought financial relief, loyalty programs reasserted their value to the business, endearing many a CEO along the way. While loyalty leaders were already aware of their programs' revenue contribution, they continue to be frustrated by the volume of untapped opportunities. If only senior airline leaders understood and addressed the factors limiting loyalty's full potential, even more revenue could be unlocked. As hero loyalty programs slowly come ...

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