Air cargo digitalization: If I had a magic wand...

Air cargo digitalization: If I had a magic wand…
Air cargo digitalization has been a long-held wish for most air cargo professionals I have met. Although a tremendous amount of work has been done, most of those same professionals are disappointed with the actual achievements. In fact, digitalization is a fast-moving target and air cargo is a slow adopter. Whilst emerging digital industries use AI to predict your next purchase and push ads into all your media streams, in air cargo we still use data formats that date from the telex era. Can we really look into that mirror, and not question our commitment? Rather than playing catch-up, the air ...
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Transforming air cargo sales and distribution through digitization

Transforming air cargo sales and distribution through digitization
Remember those images of telephone switchboard operators plugging cables into different jacks to establish phone calls? As we stare at our smartphones today, thankfully, those images are part of history. While the telecoms industry has made giant strides over the past decades, some industries are still lagging behind technological evolution. Underpinned by legacy systems, outdated messaging types, and heavy manual intervention in too many cases, air cargo is one of them. Air cargo retail, today  Faxes, emails, call centers, and industry teletype messaging have dominated air cargo sales an...
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Dynamic pricing – air cargo's next frontier

Dynamic pricing – air cargo's next frontier
Online retailers live by dynamic pricing, the ability to continuously adjust pricing along a variety of criteria. These can include real-time changes in supply and demand, competition, seasonality, basket composition, and customer profile. Many other factors can play in, but ultimately it's about flexibly optimizing a price point between supply and demand with contextual data. While dynamic pricing permeates our daily digital lives, many industries still need to catch up. Air cargo is one of them, although the concept is increasingly taking hold. So let´s have a look at why dynamic pricing is ...
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