Age of Analytics: New Ways to Leverage Your Loyalty Programs
Francis Wilson

Age of Analytics: New Ways to Leverage Your Loyalty Programs

Rehumanizing Loyalty: In the past few years, the airline loyalty industry has struck somewhat of a brick wall. When loyalty programs were first introduced in the 1980s, they were seen as revolutionary, creating a previously unprecedented bond between customers and airlines. The model was soon copied and adopted throughout the industry, making "frequent flier miles" a household phrase. However, the luster of this bond has been diminished somewhat, partially by how commonplace loyalty programs have become and partially because of changing consumer preferences. The human element of loyalty progra...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II
Syed Masood

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part II

Loyalty Programs: Technology & Customer Care With more and more airlines shifting their loyalty programs from miles based rewards systems to revenue based models, properly understanding revenue based loyalty strategies is now more important than ever. In our last post , we talked about the numerous advantages of revenue based loyalty programs: their simplicity, transparency, and decreased liability risk. In the second post of our two part series on Revenue Based Loyalty, we'll focus on both the human and technological elements of Revenue Based Loyalty. Ensuring that your customers are not ...
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Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I
Syed Masood

Six Ways You Can Do Revenue-Based Loyalty Programs Right, Part I

A Changing Environment: When American Airlines and Aer Lingus announced that they were joining the bandwagon of revenue based loyalty programs, it became evident that the airlines were following a growing trend outlined and practiced by major industry players like Delta, United, Qantas and South African. Rewarding customers based on the amount they spend allows for a more fair cultivation of the airline-customer relationship and provides a loyalty proposition truly attuned to customer value rather than just focusing on miles in the itinerary. By moving to the revenue based model, airlines have...
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