Innovation

AR, UX and blockchain: Seeking synergy at IBS Hackathon

AR, UX and blockchain: Seeking synergy at IBS Hackathon

At the recently concluded IBS Travel Hackathon 2018 – Student Edition, some of us got the chance to interact with young engineers who were keen to showcase their innovation and technical acumen in a continuous 26 hour coding challenge. How wrong we would be to assume that innovation comes from in-depth knowledge and a firm grip on the nitty gritties of whatever problem one is grappling with. Sometimes, the best ideas arise from gaps in understanding and an earnest effort to fill in the blanks proactively!  Spending a day with the budding technologists of tomorrow comes with a bunch o...

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Social messaging: Great expectations in airline customer service

Social messaging: Great expectations in airline customer service

When we get something right, tell the world...But when we do something wrong, just tell us! by Author Airlines are learning fast that customer service – at least some of the less than perfect instances – are best kept a secret between themselves and the customer. Social media is often a dicey platform for businesses owing to their unfiltered publicity, but that doesn't mean it is all bad news. The blog post Instant social feedback: Opportunity and challenge in customer service explores why hotels should implement an internal social network to smoothly connect guests to the hotel management, as...

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Climate change: Customer oriented approaches in aviation

Climate change: Customer oriented approaches in aviation

An article from the World Economic Forum, on the side lines of the United Nations COP23 Climate talks in Bonn, Germany, states that the world doesn't seem to understand the magnitude of transformation required to effectively mount a fight against climate change. How big is the problem, really? Greenhouse gas emissions today have outpaced the official estimates, and is expected to grow by 2% globally this year compared to near-zero over the last three years. Investment in clean energy appear to be insufficient, with the world's largest emitter for instance persisting on an upward trajector...

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Indian economy bids for progress through better aviation

Indian economy's bid for progress through aviation

Home to 18% of the world's population, India has all the makings of what a booming aviation market should look like. The growing middle class, which currently accounts for 3.5% of the global total (according to the Credit Suisse Global Wealth Report) is one of the key predictors put forth in the IATA passenger demand forecast model. On the whole, the travel market is projected to grow at around 11.5% at present, hitting $48 billion by 2020.   The Indian Railways, which is a monopoly owned and operated by the Government of India, reports an annual revenue of $25 billion (INR 1.68 trillion)...

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When humans crack under stress, can AI keep its cool?

When humans crack under stress can AI keep its cool?

When an aircraft hits a snag while in flight and plunges thousands of feet without warning, it is natural for people inside it to be scared. But the only thing that can relieve such fear is timely information with a reasonable assumption of safety. Passengers may typically seek this from the cabin crew, who are extensively trained on customer experience, flight safety and above all, emergency management. In fact, this "reassurance through a human presence" has been the crux of the argument against unstaffed airline cabins, or more accurately a cabin which is staffed by AI powered machines. How...

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