5 Major Differentiators for Resort Booking Engines

There is a very natural tendency for technologists (people who work in the development of technology solutions, software development, product management, etc.) to think their solutions apply to most or even all use cases. Those who have been in the game long enough understand that there are subtle and not-so-subtle ways in which an IT solution that is perfect for one business may not meet the needs of a similar business. This is certainly the case for hospitality solutions for hotels that run the gamut from chain hotels in small towns to country inns to mega gaming properties, to beach resorts...
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The Hotel Groups Technology Deficit

It's not hyperbole to say that hotel groups technology has not gotten the love it deserves. Obviously, the percentage of group business varies widely, depending on the type of hotel property. But overall, the groups business represents anywhere from 10-50% of a hotel's bookings, and the level of automation and enhanced sales capability in the groups space does not reflect that reality. Both technology providers and IT budgets fall short in their recognition of the importance of group sales as a differentiator for a hotel's business. That's why we refer to it here as a "technology deficit"...
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