Taking Inventory of your Analytics

We at IBS Software spend a great deal of time speaking with our hotel partners about their needs. We help them with distribution, marketing, operations - all critical areas of their business. A common thread that runs through many of these conversations is that the various departments often feel they don't have the visibility they need, to do their jobs as effectively as they would like. Hotel operations are awash in data and daily reports. They are inundated with new tools for collecting data and new platforms to present the data. Most of them present data after the fact, when it's too l...
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8 things hotel customers will use smartphones for in 2018

"We need to have a good mobility strategy" ​ If you haven't heard this from your marketing or technology departments (or a consultant) already in the past few years, you will certainly hear it in 2018. Anything afterwards may be way too late, based on what we can see in the hospitality industry today. But then again, what does a "good" mobility strategy really mean? Think With Google – the research wing of the search giant – reports that 40% of all travel website visits in the United States happen through mobile. The smartphone in the hands of your customer is therefore your best friend a...
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Recent comment in this post
Guest — Binu Surendran
Very informative...
Friday, 12 January 2018 09:54