Corporate Blog

Transitioning from Legacy to Modern Retail Platforms

iRetail---Paul-Byrne-Blog-1

So you've read IATA's new paper on transitioning orders and offers? Here are 6 things to do next.  In October 2023, IATA released a white paper — written by 15 airlines with input from IT partners, including IBS — which outlines a standards-based approach to modernising offer and order management. Make no mistake, this is a huge step forward for the industry. It sets out design and IT principles needed to ensure both maximum benefit and interoperability. The paper also provides, in some detail, the principles IATA and its contributors believe will enable an orderly, managed and successful...

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Taking the risk out of updating order management modernization

PoV-Article---Order-Management---Paul-Byrne-Blog

This has been a good year for commercial aviation. Finally, after three years I'm sure we're all very glad to put behind us, demand is up, passenger numbers are properly recovering — reaching 95.6% of their pre-COVID levels by September 2023 [1] — and the industry is forecast to go back into profit [2]. What's not to love? Nothing, of course. This is all great news. And yet. As IATA noted in its forecast for 2023, our sector's total profits are expected to be US$4.7 billion, on revenues of almost US$1 trillion [2]. If the sector is to thrive in a market increasingly marked by shaky consumer co...

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If airlines don’t take care of their customers, someone else will

PoV-Article-Order-Management-Blog-1

There are at least 1,000 airlines operating in the world today [1]. And they're in a race, even the ones that don't know it yet. Airline spending on digital transformation is growing by 27% a year and is expected to reach over US$35 billion by 2030 [2]. From a relatively slow start, carriers will rush to digitize everything from order management, through distribution, to customer service, retail offering and more. The question is not will this or that carrier digitally transform their operations. It's will they do it fast enough, will they get enough right from the outset to enjoy first-mover ...

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Towards customer-centric airline retailing with orders

Towards customer-centric airline retailing with orders

Airlines have achieved moderate progress in realizing their vision of modern retailing. Much of that progress is on the airline's direct channels but there's still much that remains to do to achieve the end vision. Not to mention deploying it across the intermediated channels. Consumers enjoy simple, intuitive, and personalized retailing experiences in the FMCG and entertainment spaces but replicating those experiences in travel has been slow. The industry's underlying technology landscape is a major part of the challenge. In my previous blogs, we looked at how retailing with offers and orders...

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A new era for airline retailing with offers

A new era for airline retailing with offers

The success of online retailers is heavily driven by their adoption of state-of-the-art offer creation practices and technology that are directly linked to customer needs. While the travel industry is still catching up, the journey to evolving from static fare filings based on booking classes to a world of dynamic offers, orders, and customer-centricity has begun. Dynamic offer creation delivers more value to customer needs, improving customer satisfaction, increasing conversion, and boosting airline revenues. A modern underlying architecture allows new partnerships to be quickly integrated an...

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