Corporate Blog

Six ways digital marketplaces help personalize airport experiences and unlock new revenue streams


Airports play a central role in shaping the traveler experience, with creative design thinking and investment primarily focused on physical amenities. While great care is given to making the traveler's time at the airport more efficient and pleasant, one area of the experience still screams for attention — airport digital channels. Just because travelers happen to be at the airport doesn't mean they are using onsite amenities and services. As mobile usage continues to rise year on year, travelers are often glued to their devices rather than exploring what the airport has to offer. And this beh...

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