Loyalty Programs: How can you make them the cure and the vaccine driving an airline’s recovery?

With the year 2020 wrapping up, IATA has forecasted a $118.5 billion loss for the airline industry due to the COVID-19 crisis, which is deeper than its forecast of $84.3 billion in June1. While there is now hope due to the discovery of a vaccine, newer "waves," strains, and clusters continue to wreak havoc, challenging the industry for its very survival in the present shape and form. At the same time, airline loyalty programs have proven beyond doubt that they have the potential to become the cure and the vaccine propping up airlines with their ability to generate non-travel related revenue, h...
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