Corporate Blog

The impact of new technologies on loyalty management in the travel industry


Tech bros are mis-selling blockchain to airlines, and it needs to stop "The great thing about Blockchain is that it allows loyalty programs to give their customers the ability to spend their points anywhere." If you're like me, you've politely nodded through statements like this, and the enthusiastic explanation that follows. Blockchain, in this view, makes loyalty points full fungible, allowing customers to spend them anywhere. This increases engagement, which increases the value of the points, which is good for the programme and the brand. To which my response is... are you sure about that? ...

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Four trends shaping airline loyalty program expectations and success


Spurred by a rapidly changing digital landscape and dynamic market context, expectations from loyalty programs have changed for both business and leisure travelers. While loyalty played a crucial role helping airlines weather the pandemic, what new realities should airlines consider to fulfill member expectations moving forward? Let's explore four key trends that are shaping airline loyalty today and into the near future.  1. Traveler and staff empowerment It's no secret that in the early days of the pandemic airlines and travelers experienced a high degree of friction managing massi...

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Loyalty Programs: How can you make them the cure and the vaccine driving an airline’s recovery?


With the year 2020 wrapping up, IATA has forecasted a $118.5 billion loss for the airline industry due to the COVID-19 crisis, which is deeper than its forecast of $84.3 billion in June1. While there is now hope due to the discovery of a vaccine, newer "waves," strains, and clusters continue to wreak havoc, challenging the industry for its very survival in the present shape and form. At the same time, airline loyalty programs have proven beyond doubt that they have the potential to become the cure and the vaccine propping up airlines with their ability to generate non-travel related revenue, h...

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