IBS Cargo Forum: A digital future and the anatomy of innovation
Ashok Rajan

IBS Cargo Forum: A digital future and the anatomy of innovation

Despite registering a growth of over 90% over the past decade as per World Bank statistics, certain structural deficiencies - slim margins, low yields and low predictability - have held back the air cargo industry from fully capitalizing on the heavy demand for freight movement. High impact, sustainable solutions are essential and the signals are strong for a digital future. The IBS Cargo Forum, which recently concluded in Abu Dhabi, focused on the digital evolution of the air cargo industry landscape, and how the iCargo platform stands to generate tremendous value for the astute customer. &nb...
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Delivering digitization: A reality check on air cargo today - Part II
Ashok Rajan

Delivering digitization: A reality check on air cargo today - Part II

​ In my previous blog post Game Changers: A reality check on air cargo today - Part I , we explored the anomalous capacity paradox as the core reason behind the decreased yield in the cargo industry. As profitability dips, the most viable solution for the sustenance of the industry begins with increasing productivity of output and must proceed through intense customization of product. Technology, or more specifically digitization, is not a mere enabler here but the very foundation on which the industry must be rebuilt. IATA proposed to achieve this in 2016 through a portfolio of transformation...
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Game changers: A reality check on air cargo today - Part I
Ashok Rajan

Game changers: A reality check on air cargo today - Part I

" Now, the game will change " - Michael Reisenberg of Lufthansa Cargo , the outgoing Chairman of the IBS Cargo Forum, gave the best possible comment about the future of the cargo industry, subtly invoking the slogan of the home soccer team of the city of Cochin (the venue of the forum conference last month). We are in the business of enabling that change, and the very objective of the forum is to maximize yield in R&D. In today's context, changing the game isn't a nice-to-have for the air cargo industry ; it is a dire necessity on many counts.   An inside look ​ The air cargo industry...
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