Corporate Blog

Desperate to fly? Start bidding on your airfare


Typically, airline ticket prices are determined by a very complex algorithm. In addition to the costs incurred by the airline on account of the flight, this takes into account a lot of factors like the airports being connected by the flight, the date of the journey, date of booking, time of flight, availability of options/competition etc. These help determine the current demand and hence maximize profits based on what a customer may be willing to pay. A key part of the algorithm boils down to this: To a customer who is currently looking for flight tickets, a seat on a flight tomorrow is much m...

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Silent airports: Keep the silence, but speak up using technology


Q: What's more annoying than missing your flight because you were a few minutes too late to reach the boarding gate?  A: The same situation as above, except you were present in the airport, checked in and the only reason for your missing the flight is that you just didn't notice it was time for boarding!   Think of silent airports. Granted, such airports do send out text messages reminding you it is time to board, and some even give you reminders through airport-specific apps which you need to download. But the fact remains that it is up to the passenger ultimately to ensur...

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Conversations from the HEDNA European Global Distribution Conference


HEDNA - the Hotel Electronic Distribution Networking Association - describes itself as "the only global forum exclusively dedicated to the advancement of hospitality distribution through strategic collaboration and knowledge sharing". For a quarter of a century, the association has led the way forward in electronic distribution in the hospitality sector, especially through events such as the recently concluded HEDNA European Global Distribution Conference. Today, we catch up with Christine Updegraff, Director – Account Management, Hospitality Business at IBS Software who is a regular attendee ...

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Enhanced security, but no laptop ban: Predictions coming true?


It is the aviation industry's favorite topic of speculation today, and still an open goldmine for tech companies who think and move rapidly to provide solutions. The so called 'laptop ban' on flights heading to the United States from 10 airports in the Middle East has shaken up the travel plans of business travelers in this sector, and given rise to allegations of veiled protectionism or even political mismanagement. Estimates pegged the lost productivity of passengers who can't work in the air at around $1.4 billion! US Department of Homeland Security Secretary John Kelly had earlier commente...

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Need experiences, will travel: Why millennials take to the skies


Travel marketers who have been paying attention to the world around them will not be surprised to hear that a large portion of the target customer base is now composed of millennials. Economists would attribute a large part of this (over the long term) to deregulation, as well as a "real" decrease in airfares relative to the incomes. Yet in recent times, the drastic increase in the quantum of information at their disposal has also contributed significantly to this trend. Largely on account of this influx of millennials into the demand side of the market, customer attitudes are evolving towards...

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