Aravind Ramachandran

Social networks and the gift of relevance in travel products

World-weary person thinks : I want to take a break from it all and travel! The bank account says : Where, to the park across the street? (that's literally all you can afford)   This is a popular joke doing the rounds on the internet, but it accurately describes a significant demographic. It surely hurts when you really want to travel, know where you want to go, but then realize that circumstances are not favorable either financially, or logistically. But to a sharp travel marketer, this isn't a lost customer, but rather a temporarily dormant lead that may be re-activated under the ri...
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Aravind Ramachandran

Travel-hospitality synergy to grow economies - Part 2

In the first part  Gamification: Travel Hospitality Synergies to Grow Economies  of this two part series, I had written about how hotels can take control of gamification in travel, using an effective partnership network. In this blog post, let's explore how the other parts of the ecosystem will function, and how technology can be used to enable the synergies.   Gamification for hotel guests: A summary ​ The hotel initiates a "game" for their guest to "play", the objective of which is to ensure that the guest has a comprehensive thematic experience, as well as ensuring better sha...
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Aravind Ramachandran

Gamification: Travel-hospitality synergy to grow economies – Part 1

It is the classic example of a symbiotic relationship. A tourist attraction can welcome people from far and wide only if adequate accommodation facilities are available in the vicinity, while guests will check into a hotel only if they have a compelling reason to be in the locality. In other words, hotels enable tourism while tourism provides a basis for hotels to do business. The World Travel & Tourism Council estimates that the two sectors account for 10% of all jobs globally. The industry has outpaced the world economy in terms of percentage growth for the past six years consecutively. ...
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Aravind Ramachandran

Treasure Hunter: Gamification of travel strikes gold at IATA NDC Hackathon

​ Who visits Paris, France and fails to see the Eiffel Tower? Who visits Giza, Egypt without seeing the Pyramids? Who visits Agra, India and skips a trip to the Taj Mahal? Travelers who play the Treasure Hunter game will not only get the chance to visit the best places each destination has to offer, but they also gain fantastic rewards to be redeemed in flight! Two kinds of USPs for travel destinations The leisure travel industry often works on the basis of Unique Selling Points (USPs) to sell their inventory. Often, the USP of a popular tourist destination is a single point that far overshado...
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Aravind Ramachandran

Hackathons: 4 thoughts before launching your own

Technologists – at least most of the truly talented ones – love to be challenged. Your best people will know very well the differences between a full scale commercial technology development life cycle and a quick fire competitive race towards a specific goal of creativity and innovation. While the former offers a blanket of utmost discipline, multiple forms of security and ample resources, the latter involves plunging into the action and getting hands dirty. Technology companies are seeking unprecedented levels of proactivity in their engagement with customers. Hackathons serve a dual purpose ...
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