Hackathons: 4 thoughts before launching your own
Aravind Ramachandran

Hackathons: 4 thoughts before launching your own

Technologists – at least most of the truly talented ones – love to be challenged. Your best people will know very well the differences between a full scale commercial technology development life cycle and a quick fire competitive race towards a specific goal of creativity and innovation. While the former offers a blanket of utmost discipline, multiple forms of security and ample resources, the latter involves plunging into the action and getting hands dirty. Technology companies are seeking unprecedented levels of proactivity in their engagement with customers. Hackathons serve a dual purpose ...
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AR, UX and blockchain: Seeking synergy at IBS Hackathon
Aravind Ramachandran

AR, UX and blockchain: Seeking synergy at IBS Hackathon

At the recently concluded IBS Travel Hackathon 2018 – Student Edition, some of us got the chance to interact with young engineers who were keen to showcase their innovation and technical acumen in a continuous 26 hour coding challenge. How wrong we would be to assume that innovation comes from in-depth knowledge and a firm grip on the nitty gritties of whatever problem one is grappling with. Sometimes, the best ideas arise from gaps in understanding and an earnest effort to fill in the blanks proactively!  Click here to visit the official website of the IATA NDC Hackathon 2018 Spendi...
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Social messaging: Great expectations in airline customer service
Aravind Ramachandran

Social messaging: Great expectations in airline customer service

When we get something right, tell the world... But when we do something wrong, just tell us! by Author Airlines are learning fast that customer service – at least some of the less than perfect instances – are best kept a secret between themselves and the customer. Social media is often a dicey platform for businesses owing to their unfiltered publicity, but that doesn't mean it is all bad news. The blog post Instant social feedback: Opportunity and challenge in customer service explores why hotels should implement an internal social network to smoothly connect guests to the hotel management, a...
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Climate change: Customer oriented approaches in aviation
Aravind Ramachandran

Climate change: Customer oriented approaches in aviation

An article from the World Economic Forum , on the side lines of the United Nations COP23 Climate talks in Bonn, Germany, states that the world doesn't seem to understand the magnitude of transformation required to effectively mount a fight against climate change. How big is the problem, really? Greenhouse gas emissions today have outpaced the official estimates, and is expected to grow by 2% globally this year compared to near-zero over the last three years. Investment in clean energy appear to be insufficient, with the world's largest emitter for instance persisting on an upward trajecto...
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Cost, safety and efficiency: Are LCCs facing a serious PR issue?
Aravind Ramachandran

Cost, safety and efficiency: Are LCCs facing a serious PR issue?

​ I started my day with a smile after seeing this headline on my news app: Are budget airlines actually safe?   Back in University, my Statistics professor once gave us an interesting journalistic analogy – as the probability of an event occurring in the real world decreases and approaches zero, simultaneously its news value (measured by its probability of appearing on the front page of the newspaper) increases and approaches 100%.  Having to explain to readers in a news article that " budget airlines don't compromise on safety to cut costs " tells me there is a lot of misunderstandi...
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