Optimizing pricing across sales channels with modern revenue management practices has long been a challenge for airlines. But the industry´s gradual transition to retailing with offers and orders will finally enable greater pricing flexibility. While dynamic pricing gives us the ability to quickly change price points, overcoming the limitations of the 26 RBDs to optimize core and ancillary product pricing rests with continuous pricing. Many systems, processes, and practices will need to change to reach the desired end-state but how can airlines begin adopting modern pricing techniques to incre...
