Corporate Blog

Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...

Innovation is at the core of IBS Software and fundamental to our vision and mission. In this blog series, we hear from colleagues on how they personally engage with the topic of innovation. What does innovation mean to you? It's about cultivating great ideas into a reality; a journey of experimentation to find new and better ways to solve problems, stay relevant in a changing world, and deliver continuous business benefits. How do you foster innovation? It's a team sport and doesn't always come from the top down. We encourage colleagues to look at new ways of doing things, remove their fear of...

Innovation is at the core of IBS Software and fundamental to our vision and mission. In this blog series, we hear from colleagues on how they personally engage with the topic of innovation.   What does innovation mean to you? It's an ambiguous activity, a process of pain and achievement. We place bold bets in the face of uncertain outcomes and a willingness to persevere despite impediments, criticism, and self-doubt. What do you enjoy about innovation?  The unpredictability. The innovation mindset always looks for chance results. You cannot expect innovation to happen in a time-bound...

Staff travel is one of the most sought-after perks for prospective and existing employees in the airline industry, a benefit offered across seniority levels that often extends to family and friends. But while staff travel is an attractive and powerful benefit in the compensation package, how can airlines unlock its full value to improve talent acquisition, employee satisfaction, and business predictability? The truth is that staff travel has traditionally seldom received the attention it deserves as it´s generally considered a cost, making related budget approvals, internal commitment, and pol...