In Ashok Rajan's blog wrapping up the 2021 IBS Cargo Forum's first session, he highlighted how increased stakeholder collaboration, innovation, agility, and digitalization are key priorities in air cargo. During the event's third session on Wednesday, we looked at these priorities in more detail with our customer community. While air cargo embarks many stakeholders across the value chain, and digital transformation needs to permeate throughout, cargo operations are the heart and soul of the industry. This is where "the customer promise" is realized through service execution and the physical sh...
Businesses can't operate and triumph on their own. Success is built upon collaboration within a broader stakeholder and partner ecosystem. While many industries have adopted digital technologies to drive deeper collaboration, innovation, efficiency, and business models, the air cargo industry has been remarkably slow to do so. Fragmented legacy systems, outdated industry standards, and manual (even paper-based!) processes permeate air cargo. Within this context, real-time tracking of shipment statuses and service fulfilment reporting is impossible for airlines, ground handlers, and end-custome...