As cargo airlines accelerate and expand their digital transformation programs to improve how they manage their business, the same trend is beginning to permeate across the wider ecosystem. On the sales and distribution front, airlines know that relying on legacy forms of communicating with freight forwarders and digital marketplaces is unsustainable. Existing industry standards don't enable seamless integration, real-time exchanges, and richer interactions between value chain stakeholders. They're a limitation to growth, efficiency, productivity, and seamless customer experiences. Forwar...
Anyone who works in the air cargo industry knows how critical ground handling operations are, to ensuring that shipments are efficiently processed through to their end-destination. This is a complex area with many checks, processes, regulations, and stakeholders. It´s also where air cargo carriers and ground-handlers deliver on the customer promise and established service level agreements. Yet, despite accelerated and customer-centric digitalization across most industries, air cargo has been lagging. For decades, ground-handling has relied on outdated messaging standards, processes, and system...
Businesses can't operate and triumph on their own. Success is built upon collaboration within a broader stakeholder and partner ecosystem. While many industries have adopted digital technologies to drive deeper collaboration, innovation, efficiency, and business models, the air cargo industry has been remarkably slow to do so. Fragmented legacy systems, outdated industry standards, and manual (even paper-based!) processes permeate air cargo. Within this context, real-time tracking of shipment statuses and service fulfilment reporting is impossible for airlines, ground handlers, and end-custome...
In Ashok Rajan's blog wrapping up the 2021 IBS Cargo Forum's first session, he highlighted how increased stakeholder collaboration, innovation, agility, and digitalization are key priorities in air cargo. During the event's third session on Wednesday, we looked at these priorities in more detail with our customer community. While air cargo embarks many stakeholders across the value chain, and digital transformation needs to permeate throughout, cargo operations are the heart and soul of the industry. This is where "the customer promise" is realized through service execution and the physical sh...