Corporate Blog

Five ways cloud tech can help river cruise lines exploit rising demand

Five ways cloud tech can help river cruise lines exploit rising demand

River cruises are currently a hot trend, experiencing unprecedented growth fueled by a growing number of vacationers preferring smaller ships with fewer people onboard. The flexibility to deboard more often is another highly valued characteristic. However, river cruises contain complex itineraries with multiple ports, more destination or land-based programs and must cater to varied first- and last-mile needs of its niche clientele. So, are river cruise lines leveraging the latest technology to reach a wider demographic and enticing river cruise enthusiasts and first-timers alike, with a differ...

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How flexible packaging and modern retailing help cruise lines personalize and differentiate their offers

How flexible packaging and modern retailing help cruise lines personalize and differentiate their offers

One of the biggest advantages of cruise travel is the inherent value it offers. The combination of accommodation, sightseeing, opulent dining options, and endless entertainment offer great value for money compared to other alternatives. Yet, as the travel industry shifts from a product-centric to a guest-centric model, new complexities and opportunities arise. But cruise lines have a tremendous advantage. The first element travelers book for a cruise vacation is the cruise itself. This gives cruise lines first insights into a guest's plans, well ahead of other potential service providers. Conv...

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