Corporate Blog

This is the first blog in a three-part series. Part two will investigate the creation of personalised and relevant offers for your customers and part three will address how order management can improve retailing effectiveness. Historically, airlines viewed themselves as sellers of seats, which led to a commercial model primarily focused on the base product and its associated pricing. The accepted frame of reference was: "I have seats to sell - how do I sell as many as possible through as many distribution channels as possible, and how do I maximise my revenue in so doing?" This "seat-centric" ...

Since T'way Air was born in 2010, we have always known that our ability to create a differentiated customer experience would be the key to our success. We are obsessed with this philosophy, and it's ingrained in everything we do - every day. As we embarked on our business journey in a crowded and competitive marketplace, we also knew that a solid digital foundation would be critical. A digital-first approach was going to be the cornerstone to delivering on our philosophy across all customer touchpoints. Over the past eleven years, we have enjoyed continued growth, becoming the second-largest L...