Corporate Blog

Airlines factor standby crew in their planning as a buffer in case unexpected events cause deviations to operational plans, such as disruptions or last-minute crew roster changes. In these situations, standby buffering is a critical part of crew planning to safeguard the passenger experience and brand reputation. Additionally, the cost of reassigning crews to flights is significantly higher without standby buffers. Balancing crew standbys with actual utilization on the day of operations is challenging. Our analysis indicates that, on average, only 30%-40% of crew standbys are used, representin...

Since T'way Air was born in 2010, we have always known that our ability to create a differentiated customer experience would be the key to our success. We are obsessed with this philosophy, and it's ingrained in everything we do - every day. As we embarked on our business journey in a crowded and competitive marketplace, we also knew that a solid digital foundation would be critical. A digital-first approach was going to be the cornerstone to delivering on our philosophy across all customer touchpoints. Over the past eleven years, we have enjoyed continued growth, becoming the second-largest L...

Loyalty schemes have taken center stage during the pandemic, even becoming financial lifelines, as airlines seek to boost revenues through program member engagement and retention. In our recent eBook, "Four low or no-cost ways to improve the value of airline loyalty currencies", we looked at different tactics that airlines can apply to increase loyalty program value. In this post, I would like to focus on "the pooling effect". What is the pooling effect? Also known as "Family Accounts", "Householding", and "Mileage Pooling", the idea is gaining traction across the industry and is based on huma...

Remember those images of telephone switchboard operators plugging cables into different jacks to establish phone calls? As we stare at our smartphones today, thankfully, those images are part of history. While the telecoms industry has made giant strides over the past decades, some industries are still lagging behind technological evolution. Underpinned by legacy systems, outdated messaging types, and heavy manual intervention in too many cases, air cargo is one of them. Air cargo retail, today  Faxes, emails, call centers, and industry teletype messaging have dominated air cargo sales an...

I was fortunate to participate in one of the first in-person travel industry gatherings in Europe since the start of the pandemic in early 2020 at the Aviation Event 2021 in Tenerife. As aviation experts and stakeholders came together on 11 June, there was a sense of both excitement and trepidation. Hidden behind obligatory sanitary masks, face-to-face conversations were taking place again like the good old days - live, in 3D, and in color! Nonetheless, the journey to Tenerife had certainly revealed new encouraging, yet alerting, realities: Flights are operating and airports are filling up, bu...