Corporate Blog

Is your airline's loyalty platform holding you back?

Is your airline´s loyalty platform holding you back?
Airline loyalty programs are a prime asset for developing deeper engagement with members and packaging personalized offers. Yet, in too many customer conversations, including my former experience at AAdvantage, the topic of inflexible loyalty platforms comes up. Airline loyalty teams have fantastic ideas but often can't launch them to market either because their technology doesn´t support their ideas or the time and cost it would take to develop and adapt systems is prohibitive. Just as bad – launching watered-down versions of potentially great products or services because of technological lim...
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Innovative applications of artificial intelligence in software testing

Innovative applications of artificial intelligence in software testing
As artificial intelligence (AI) evolves, the scope of its applications continuously increases. Many state-of-the-art features like intelligent voice assistants, chatbots, and optical recognition are already part of our daily life. So much so, that many take these for granted. Similar developments are happening in the software development life cycle (SDLC). Innovation in this area is spreading fast and as new AI capabilities mature, these features will become normalized working practices moving forward. Breaking the SDLC down, the testing phase emerges as an immediate candidate where AI can hav...
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Air cargo digitalization: If I had a magic wand...

Air cargo digitalization: If I had a magic wand…
Air cargo digitalization has been a long-held wish for most air cargo professionals I have met. Although a tremendous amount of work has been done, most of those same professionals are disappointed with the actual achievements. In fact, digitalization is a fast-moving target and air cargo is a slow adopter. Whilst emerging digital industries use AI to predict your next purchase and push ads into all your media streams, in air cargo we still use data formats that date from the telex era. Can we really look into that mirror, and not question our commitment? Rather than playing catch-up, the air ...
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Preserving cruise line liquidity through wallet technology

Preserving cruise line liquidity through wallet technology
Preserving cash and reducing costs is critical for cruise lines as they've seen their revenues dwindle to practically zero during the ongoing pandemic. Part of their strategy to preserve liquidity as voyages get canceled is using wallet technology to offer their guests "future cruise credits" (FCCs), instead of cash refunds. Typically, reimbursements via FCCs were offered when sporadic or localized service disruptions occurred. However, with the unprecedented nature of the current crisis and continued uncertainty around the industry´s recovery, cruise lines had to improvise. In a bid to retain...
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DATA: The driving force fueling next-generation air freight

DATA-The-driving-force-fueling-next-generation-air-freight
Data is ubiquitous. It permeates our personal and professional lives.It helps us understand situations to take decisions, understand past behaviors and predict future ones across as many parameters as you can conceive. As the leading technology provider for air freight and cargo, we know that this industry is ripe for digital transformation. We are sitting on a wealth of information that has not been utilized in its full form yet. I'm talking about data, the raw operational data we have in our databases that can give us insights that we never thought existed. The good news is that technology i...
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