Corporate Blog

Five keys for transforming your Frequent Flyer Program into a Customer Engagement Program

Five keys for transforming your Frequent Flyer Program into a Customer Engagement Program

I spent 14 years across different Revenue Management and Marketing roles at American Airlines before joining the AAdvantage leadership team.And it took another few years in AAdvantage until I came to a powerful realization – airline loyalty programs should be much more than just Frequent Flyer Programs (FFP). They should really be Customer Engagement Programs (CEP). While this realization seemed so clear to me, it quickly became apparent that it's a difficult concept to help airline leaders understand. And I can't blame them because I only saw the light after digging deep into loyalty myself. ...

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Women in Tech: Christine Updegraff, Director, Hospitality Solutions, IBS Software, based in Connecticut, USA.

Women in Tech: Christine Updegraff, Director, Hospitality Solutions, IBS Software, based in Connecticut, USA.

Tell us a bit about your role and what motivates you I joined IBS Software seven years ago in an account management role within the Hospitality division, and I continue today to lead relationships with key global hotel accounts. My role is to analyse, discover and match the needs of e-commerce buyers and sellers of hotel products with IBS Software solutions. I also serve as a source of directional input to our product management team which is continually building our roadmap for the future. What motivates me is visionary thinking: the next horizon, the twists and turns that keep us moving towa...

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Accelerating low carbon supply chains in Africa's energy sector

Accelerating low carbon supply chains in Africa's energy sector

Achieving net-zero greenhouse gas emissions by 2050 is a formidable task for the global energy industry, but one of vital importance. In Africa, we're facing the triple challenge of tackling emissions, building sustainable sources to meet growing energy needs, and mitigating the economic impact of our heavy reliance on oil. For transformational change to be successful, we need to collectively adopt a pragmatic, commercially viable, and action-oriented approach to tackling emissions. This approach needs to have a clear focus on operating the cleanest, high-margin portfolio of energy production ...

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How "Dynamic Situational Awareness" is revolutionizing airline Operational Control Centres

How

Airline Operational Control Centres (OCC) are complex, dynamic, and stressful environments. OCC staff need to know the different operational scenarios they are dealing with at all times and remain on high alert. A holistic and real-time view of airline operations is critical for on-time performance, efficiency, productivity, cost-control, and safety. Having the right and most up-to-date information at the right time is crucial to making the best decisions. Yet, it´s surprising how many critical OCC processes still rely on manual intervention from highly specialized controllers flicking through...

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How flexible packaging and modern retailing help cruise lines personalize and differentiate their offers

How flexible packaging and modern retailing help cruise lines personalize and differentiate their offers

One of the biggest advantages of cruise travel is the inherent value it offers. The combination of accommodation, sightseeing, opulent dining options, and endless entertainment offer great value for money compared to other alternatives. Yet, as the travel industry shifts from a product-centric to a guest-centric model, new complexities and opportunities arise. But cruise lines have a tremendous advantage. The first element travelers book for a cruise vacation is the cruise itself. This gives cruise lines first insights into a guest's plans, well ahead of other potential service providers. Conv...

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