Corporate Blog

Innovation is at the core of IBS Software and fundamental to our vision and mission. In this blog series, we hear from colleagues on how they personally engage with the topic of innovation. What does innovation mean to you? It's grasping onto the unseen or unacknowledgedopportunity, shifting the focus from problems and solutions. Where's the biggest opportunity for innovation in the travel industry? Hospitality is the most personal part of the travel experience – it's where you make your home for a day, a week, or a month. It has the greatest scope for personalization, online and onsite. This ...

As I discussed in my previous article, attribute-based selling (ABS) is a transformative strategy by which hotels sell individualized experiences to guests, rather than one-size-fits-all packages. Under this model, each guest picks and chooses the amenities and add-ons that are most important to them, effectively building a more personalized stay. ABS has distinct advantages over traditional, "bundled" selling models. For example, with ABS, hotels may price down some rooms so that they are more affordable (e.g., by forgoing daily housekeeping) and are less likely to remain vacant. Meanwhile, t...

The hospitality industry is undergoing a retail transformation, driven by evolving guest expectations and new digital tools, integrations, and partnerships—all of which make selling more flexible. Attribute-based selling (ABS) is fundamental to this transformation. With ABS, hotels can personalize guest experiences by enabling guests to pick, choose, and purchase varied attributes with their stay. ABS enables a unique experience based on each guest's priorities — whether it's cost savings, premium amenities, special experiences, or other elements. Despite these advantages, ABS has unique chall...

There is a very natural tendency for technologists (people who work in the development of technology solutions, software development, product management, etc.) to think their solutions apply to most or even all use cases. Those who have been in the game long enough understand that there are subtle and not-so-subtle ways in which an IT solution that is perfect for one business may not meet the needs of a similar business. This is certainly the case for hospitality solutions for hotels that run the gamut from chain hotels in small towns to country inns to mega gaming properties, to beach resorts...

It's not hyperbole to say that hotel groups technology has not gotten the love it deserves. Obviously, the percentage of group business varies widely, depending on the type of hotel property. But overall, the groups business represents anywhere from 10-50% of a hotel's bookings, and the level of automation and enhanced sales capability in the groups space does not reflect that reality. Both technology providers and IT budgets fall short in their recognition of the importance of group sales as a differentiator for a hotel's business. That's why we refer to it here as a "technology deficit"...