Digital is an important enabler for the delivery of SIA's brand promise to its customers. We embrace open innovation to invite both the external community together with our staff members to collaborate and develop new solutions. The Singapore Airlines AppChallenge is one of the key programmes that drives our efforts in open innovation, providing a platform for promising start-ups and tertiary students to showcase their talents in creating innovative solutions for real-world business challenges in the aviation and travel industry. Now in its seventh year and taking place at a critical time when...