Corporate Blog

In the race to remain competitive, airlines are investing in different facets of the customer experience. Regarding IT investments, airlines spent an estimated USD 37 billion in 2022 alone, with the pandemic serving as an urgent reminder to pick up the pace in digital transformation initiatives. To compete in the digital economy, decision-makers face the challenge of pinpointing priority investment areas in line with consumer expectations. From personalization to new revenue streams from integrated partner sales, several key investment areas are in the spotlight to boost airline revenues while...

With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...