Corporate Blog

Five keys for transforming your Frequent Flyer Program into a Customer Engagement Program

Five keys for transforming your Frequent Flyer Program into a Customer Engagement Program
I spent 14 years across different Revenue Management and Marketing roles at American Airlines before joining the AAdvantage leadership team.And it took another few years in AAdvantage until I came to a powerful realization – airline loyalty programs should be much more than just Frequent Flyer Programs (FFP). They should really be Customer Engagement Programs (CEP). While this realization seemed so clear to me, it quickly became apparent that it's a difficult concept to help airline leaders understand. And I can't blame them because I only saw the light after digging deep into loyalty myself. ...
Read More
Tags:

Is your airline's loyalty platform holding you back?

Is your airline´s loyalty platform holding you back?
Airline loyalty programs are a prime asset for developing deeper engagement with members and packaging personalized offers. Yet, in too many customer conversations, including my former experience at AAdvantage, the topic of inflexible loyalty platforms comes up. Airline loyalty teams have fantastic ideas but often can't launch them to market either because their technology doesn´t support their ideas or the time and cost it would take to develop and adapt systems is prohibitive. Just as bad – launching watered-down versions of potentially great products or services because of technological lim...
Read More