With a variety of travel options to compare from multiple providers, booking through the travel websites has always been a wonderful user experience. Key to this user experience is attributed to the GDS networks – the platform where airlines, hotels, cruises and automobile rental companies seamlessly interact over the internet to provide details (availability & fare) and accept bookings from travel management companies, online travel agents and large corporations. While there is so much advancement made in the 'booking and distribution' aspects of GDS (richer content, bundled & un...