Revenue Management is considered the backbone of the aviation industry. Predicting the right demand, timing, and pricing are responsibilities of the revenue management system. Technology has brought radical changes in the way revenue is realized by the airline industry. However, technology has a lot more to offer compared to what is being implemented. In this blog, Kelwin Kuriachan, Senior Principal Product Consultant, talks about the future scope of technology and its role in revenue management, the challenges involved in revenue management, and how AI can help with continuous pricing. ...
While the airline industry was the first to introduce advanced revenue management techniques to the world, including the dynamic pricing concept, other industries are leading in this area. Part of the reason for this, in addition to others we will look at, is the sheer complexity of the airline industry. Even as airlines use advanced pricing techniques based on real-time demand and more granular segmentation, dynamic pricing is still being refined with advances in continuous pricing that offer more flexible price points. But the real game-changer for revenue growth is when you look beyond dyna...