Payments are an integral part of the customer experience in today's online world. With so many different standards across countries, it's a challenging feat. But those companies that still view payments as merely transaction enablers witness increased cart abandonment rates and lost conversion. Most online businesses used to offer only a limited number of payment options, forcing their customers to settle with credit cards or PayPal. Many still do. But today's consumer expects payment options that deliver greater value, more flexibility, and more choice. With contactless and alternative paymen...
Digital payments are a critical component of the online booking experience. As we recover from the COVID-19 pandemic and expect travel to pick up again, airlines need much more than innovative payment instruments to enhance that experience. The key to improving check-out conversion is the seamless transition from global to local payment methods, and vice versa, depending on consumer preferences. An airline's geographically diverse customer base requires integrating a range of international payment options, including digital wallets, loyalty points redemption, and regional payment instruments. ...