Air cargo digitalization has been a long-held wish for most air cargo professionals I have met. Although a tremendous amount of work has been done, most of those same professionals are disappointed with the actual achievements. In fact, digitalization is a fast-moving target and air cargo is a slow adopter. Whilst emerging digital industries use AI to predict your next purchase and push ads into all your media streams, in air cargo we still use data formats that date from the telex era. Can we really look into that mirror, and not question our commitment? Rather than playing catch-up, the air ...