Corporate Blog

The legacy syndrome and hoteliers' ability to unlock new revenue streams from personalization

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Amid the travel industry's retail transformation that aims to strike the sweet spot between profit and customer-centric experiences, hoteliers are experimenting with different unbundling and re-bundling strategies and techniques. In the quest to fulfil as many guest needs as possible and increase share of wallet, hoteliers are also partnering with third parties to expand the products and services they can offer. But packaging insourced and outsourced offer components while delivering a seamless and personalized, yet consistent, brand experience across customer touchpoints is challenging. "Serv...

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