Corporate Blog

Is your technology platform holding your loyalty program back?

Is-your-technology-platform-holding-your-loyalty-program-back-blog

Loyalty programs are a priceless starting point for developing deeper connections with customers. Insights on customer behavior and preferences is like having a head start in the race to establish value-based, personalized member engagement. Yet, in every conversation I have with customers, we spend a lot time analyzing whether their technology platform is an enabler or disabler to meeting business objectives. Loyalty teams have fantastic ideas but often can't get them to market either because their technology doesn't support their ideas or the time and cost it would take to develop and adapt ...

Read More

Sunitha Sivadasan – Lead Manager, IBS Software, Cochin, India

Blog-Banner-Sunita

Hello Sunitha, tell us a bit about your role and what you enjoy I work in the Hospitality Line of Business; in my role as a Lead Manager, I oversee multiple teams of engineers, ensuring that projects are executed successfully and on time. I work closely with cross-functional teams like product management and design to align our efforts with business goals. I really enjoy working with my teammates and seeing them develop and flourish in their roles. What drew you to the tech sector? After completing my Diploma in Computer Hardware and my B. Tech at Govt College of Engineering, Kannur, I initial...

Read More

Eight ways smartphone native apps increase airline revenues and improve the traveler experience

Eight-ways-smartphone-native-apps-increase-airline-revenues-and-improve-the-traveler-experience--Blog

With IATA forecasting USD 4.7 billion in net profits for airlines in 2023, things are looking up for the travel industry. And with the global online travel booking market expected to witness a 14.9% CAGR in the run-up to 2028, the challenge now shifts from staying alive to being competitive. Nearly half of all digital travel sales happen via smartphones, and over a quarter of travelers use smartphone apps exclusively to make their bookings. With widespread and increasing smartphone usage, airlines simply can´t ignore the channel. Relying on mobile-supported websites and clunky app user experie...

Read More

Six ways digital marketplaces help personalize airport experiences and unlock new revenue streams

CDX-blog

Airports play a central role in shaping the traveler experience, with creative design thinking and investment primarily focused on physical amenities. While great care is given to making the traveler's time at the airport more efficient and pleasant, one area of the experience still screams for attention — airport digital channels. Just because travelers happen to be at the airport doesn't mean they are using onsite amenities and services. As mobile usage continues to rise year on year, travelers are often glued to their devices rather than exploring what the airport has to offer. And this beh...

Read More

Anjana Gopinath, Manager – Media, Executive Relations and Events, IBS Software, Trivandrum, India

Blog-Banner-Anjana

Hi Anjana, tell us a bit about your role and what you do My role is varied and has evolved over the years. It covers PR and media relations, with a specific focus on India; I look after our Executive Chairman's PR engagements and industry relations. In addition, one of the most stimulating parts of my responsibilities, arranging events! I'm involved in our flagship customer events such as the IBS Cargo Forum.  What do you enjoy about events? I love it all! The uncertainty, the last-minute workarounds, firefighting, the sleepless nights, the excitement of seeing a venue being set up step-b...

Read More