Ashok Rajan

Delivering digitization: A reality check on air cargo today - Part II

​ In my previous blog post Game Changers: A reality check on air cargo today - Part I , we explored the anomalous capacity paradox as the core reason behind the decreased yield in the cargo industry. As profitability dips, the most viable solution for the sustenance of the industry begins with increasing productivity of output and must proceed through intense customization of product. Technology, or more specifically digitization, is not a mere enabler here but the very foundation on which the industry must be rebuilt. IATA proposed to achieve this in 2016 through a portfolio of transformation...
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Daniel Stecher

The hidden value of loyalty in airline disruption management

When the officers of The Titanic – while facing the mother of all disruptions to service delivery - had a tough choice to make about which group of passengers would get a better chance at survival, they evidently applied a principle:  Offer maximum assistance to the cream of the crop . by Author Yes, that is an extreme example, and those were very different times. We have more mature, tangible and less discriminatory metrics to evaluate customers today. So in modern business, the principle translates to this:  Which customers would be better for the company in terms of future spendin...
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Aravind Ramachandran

Hackathons: 4 thoughts before launching your own

Technologists – at least most of the truly talented ones – love to be challenged. Your best people will know very well the differences between a full scale commercial technology development life cycle and a quick fire competitive race towards a specific goal of creativity and innovation. While the former offers a blanket of utmost discipline, multiple forms of security and ample resources, the latter involves plunging into the action and getting hands dirty. Technology companies are seeking unprecedented levels of proactivity in their engagement with customers. Hackathons serve a dual purpose ...
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Aravind Ramachandran

AR, UX and blockchain: Seeking synergy at IBS Hackathon

At the recently concluded IBS Travel Hackathon 2018 – Student Edition, some of us got the chance to interact with young engineers who were keen to showcase their innovation and technical acumen in a continuous 26 hour coding challenge. How wrong we would be to assume that innovation comes from in-depth knowledge and a firm grip on the nitty gritties of whatever problem one is grappling with. Sometimes, the best ideas arise from gaps in understanding and an earnest effort to fill in the blanks proactively!  Click here to visit the official website of the IATA NDC Hackathon 2018 Spendi...
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Christine Updegraff

What’s politics got to do with your hotel’s revenues?

No, I don't want a room in this hotel. The owner and I disagree politically. by Author Traditionally, hoteliers have always considered location, quality of guest experience and price points to be the key factors for driving demand. But now, it appears that guests are making a political statement through their choice of hotels. Sadly, not everything contributing to this choice would fall under the control of the hotel, which means prevention of such adversity is often impossible. Click here for an overview of hospitality business solutions from IBS A recent, extreme example comes from New York,...
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