Aravind Ramachandran

Hackathons: 4 thoughts before launching your own

Technologists – at least most of the truly talented ones – love to be challenged. Your best people will know very well the differences between a full scale commercial technology development life cycle and a quick fire competitive race towards a specific goal of creativity and innovation. While the former offers a blanket of utmost discipline, multiple forms of security and ample resources, the latter involves plunging into the action and getting hands dirty. Technology companies are seeking unprecedented levels of proactivity in their engagement with customers. Hackathons serve a dual purpose ...
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Aravind Ramachandran

AR, UX and blockchain: Seeking synergy at IBS Hackathon

At the recently concluded IBS Travel Hackathon 2018 – Student Edition, some of us got the chance to interact with young engineers who were keen to showcase their innovation and technical acumen in a continuous 26 hour coding challenge. How wrong we would be to assume that innovation comes from in-depth knowledge and a firm grip on the nitty gritties of whatever problem one is grappling with. Sometimes, the best ideas arise from gaps in understanding and an earnest effort to fill in the blanks proactively!  Click here to visit the official website of the IATA NDC Hackathon 2018 Spendi...
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Christine Updegraff

What’s politics got to do with your hotel’s revenues?

No, I don't want a room in this hotel. The owner and I disagree politically. by Author Traditionally, hoteliers have always considered location, quality of guest experience and price points to be the key factors for driving demand. But now, it appears that guests are making a political statement through their choice of hotels. Sadly, not everything contributing to this choice would fall under the control of the hotel, which means prevention of such adversity is often impossible. Click here for an overview of hospitality business solutions from IBS A recent, extreme example comes from New York,...
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Daniel Stecher

The holy grail of IROPS recovery: Information and Collaboration

There are three universal truths in commercial aviation: 1. Delays cost money and goodwill; we can afford neither 2. Information is wealth – distribute it honestly and sincerely 3. United we stand, divided we fall (no pun intended)   Contrary to popular belief, airline companies, passengers and travel partners have one thing in common: None of them want a flight to be delayed. That's right, no airline in the world is happy to delay a flight; not only does it cost them a lot of money as penalties and additional charges, but it also makes their customers hate them and trust them less – and ...
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Aravind Ramachandran

Social messaging: Great expectations in airline customer service

When we get something right, tell the world... But when we do something wrong, just tell us! by Author Airlines are learning fast that customer service – at least some of the less than perfect instances – are best kept a secret between themselves and the customer. Social media is often a dicey platform for businesses owing to their unfiltered publicity, but that doesn't mean it is all bad news. The blog post Instant social feedback: Opportunity and challenge in customer service explores why hotels should implement an internal social network to smoothly connect guests to the hotel management, a...
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