The aviation market in India , despite being on its way to be third biggest in the world behind US and China, is today considered to be far below its massive volume potential. Demand is heavy and growing steadily, thanks to rising incomes and cheaper fares, but is confined to certain pockets. The blame falls on lack of support infrastructure, poor connectivity, unfavorable pricing and the widespread availability of an affordable (though presumably lower quality) alternative, viz the Indian railways .   The Government of India has already taken note of the huge opportunity around trade vol...

Understanding the stakeholder in a typical corporate travel transaction is a challenging task for an airline . A corporate customer's preferences may revolve around budget restrictions, predictability of expenses and additional services on offer, while the individual (employee) who will be travelling on the ticket may seek personal convenience and access to ancillary services even at an additional expense. Ultimately, the airline seeks to engage and satisfy both of them, thereby maximizing their own share of wallet as well as driving down the cost of future sales to the same customer.   C...

Attention airline CTOs, your Operations Control Center (OCC) could be contributing to losses of as much as $25 billion annually. What are you doing to prevent it? Force Majeure – an act of God or a natural calamity which is beyond the control of mankind – is considered a valid reason in the airline industry for delay or cancellation of flights. Any other reason may result in massive losses, heavy penalties (based on the specific contract clauses) and damage to customer goodwill in a heavily competitive industry. Can your airline afford a long downtime in business, especially if the disruption ...

​ Airline loyalty, as we know it today, is a complicated business model to explain to a layman. Most people prefer to see it as an airline company giving away rewards, discounts and other incentives, in return for customers making more and more purchases and pledging their loyalty to the brand - but this is misleadingly simple. A strategically designed loyalty ecosystem , supported by the right tools to facilitate its operation, enables an airline company to gain so much more from their loyalty program than just a list of ardent fans and regular customers. Click here for more information on Co...

"Please give me a 5 star rating" – my Uber driver tells me as my trip ends. "Rate us 5 stars on TripAdvisor " – says the little index card I found on my hotel room table. "Let's cancel the booking. This place has a very low score. May be dangerous" – says my fellow traveller It is clear that service providers recognize the value of a user rating for future business. Those little nuggets of information at the bottom of a listing indeed do have a significant effect on our purchase decisions. V12Data.com quotes research that as much as 97% of customers factor in reviews from fellow customers into...