Smart-bags-and-tags-are-they-smart-enough-COVER
Aravind Ramachandran

Smart bags and tags: Are they smart enough?

Anyone who has lost a bag on a flight will tell you it starts off as a terrible inconvenience and often ends up as a costly experience. Airline companies typically apply the same scale of compensation for a bag irrespective of the nature and monetary or sentimental value of its contents. Claims are made based on the weight of what was lost, and comes with a large number of conditions attached to decide eligibility. In other words, it doesn't really make a difference to an airline company what was in the lost baggage, just like it doesn't matter to a passenger how exactly his/her bag was lost. ...
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How-safe-are-travelers-at-their-dream-destination_COVER
Aravind Ramachandran

How safe are travelers in their dream destination?

​ A typical traveler may look for specific experiences while planning a vacation, probably based on how different it is compared to what they are used to in daily life. Clearly, the focus is typically on "what will I get to see/do?" or "how much fun can I have?" as opposed to a more solemn question of "how safe will I be?" What does risk mean? ​ The concept of risk tends to appear in a very narrow context in the travel industry's conversations with customers – a risk of flights being delayed, connections being missed, hotel reservations not being confirmed, a promised ancillary being withdrawn...
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Trading-data-for-convenience-and--other-inclinations-COVER
Aravind Ramachandran

Trading data for convenience and other inclinations of today’s airline passenger

​ "We know, because we asked" - IATA For the past half a decade, IATA (for whom IBS is a strategic partner) has been exploring what's on the mind of airline passengers around the world, in a bid to find out what they love, what they hate and what they want in the future. Yours truly did his bit this year, spending a quarter of an hour answering questions and even speculating a little bit – you can do so too at www.iata.org/paxsurvey until next month. But my main objective today is not promoting the survey; instead it is to use their results to quickly examine how passengers are at present, inc...
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Jitendra Sindhwani

Notes from the IATA AGM 2017: Key takeaways and a missing link

Last month, the beaches of Cancun, Mexico hosted a large group of airline CEOs, analysts and associated business leaders for the IATA AGM 2017 . The present and the future of the aviation business were dissected and debated at the event, uncovering some very interesting potential for innovative technologies. IBS being a key strategic partner of IATA , I was accorded an invitation to the event along with Bratati Ghosh, Chief Marketing Officer . In addition to several direct meetings with our key customer base, the event gave us priceless inputs regarding the enhanced role we need to play in thi...
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Desperate-to-fly_COVER
Aravind Ramachandran

Desperate to fly? Start bidding on your airfare

Typically, airline ticket prices are determined by a very complex algorithm . In addition to the costs incurred by the airline on account of the flight, this takes into account a lot of factors like the airports being connected by the flight, the date of the journey, date of booking, time of flight, availability of options/competition etc. These help determine the current demand and hence maximize profits based on what a customer may be willing to pay. A key part of the algorithm boils down to this: To a customer who is currently looking for flight tickets, a seat on a flight tomorrow is much ...
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